Influencers who have worked with Amazon

Amazon has run tracked paid partnerships with 80 creators, most of them in the 50k to 250k follower range, with a median size of 173K.

Every creator below appeared in a disclosed paid partnership for Amazon on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.

80
creators tracked
173K
median creator size
5.2%
avg engagement on sponsored posts
17
booked in the last 90 days

Creator sizes Amazon works with

Under 10K
9
10K to 50K
10
50K to 250K
28
250K to 1M
25
Over 1M
7

1 creator without a follower count yet.

Where the partnerships run

Instagram
79
TikTok
15
YouTube
6

10 creators booked more than once.

CreatorPlatformFollowersEngagementPostsLatest
@vincentddo
Vincent Do
youtube28K2.4%1Sep 2026
@cansuarden
Cansu Yazar
instagram198K1.1%1Sep 2026
@shivanikaranwal
Shivani Karanwal
instagram102K2.9%3Sep 2026
tiktok398K1.3%1Aug 2026
@kayteportillo
Kayte Portillo
instagram57K3.4%1Aug 2026
@adam.digital
Adam.Digital | AI for Business
tiktok532K2.4%1Aug 2026
@im_diron
⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀STAR BOY🌙
instagram460K1Aug 2026
@sanjuglamour
Sanju glamour
youtube23K0.0%1Aug 2026
youtube102.0%2Aug 2026
@jackcook
Jack Cook
youtube72K5.8%1Jul 2026
instagram47K1.9%1Jul 2026
@idalmisbeauty1
Idalmisbeauty
instagram6311Jul 2026
@forreelsmedia
For Reels Media
tiktok8K0.2%1Jul 2026
@jengsfindsandfavorites
Jenny Anne Johnson
instagram2361Jul 2026
@vero_jx3
»vℯʀℴ nica❥•
instagram70K0.7%1Jul 2026
@edgyetika
Etika Nehra
instagram233K5.2%1Jul 2026
@prateekakamath
Prateeka Kamath
instagram62K0.8%1Jul 2026
@kabitaskitchen
Kabita Singh
instagram1.9M1.2%1Jun 2026
tiktok588K6.1%1Jun 2026
@paige_desorbo
Paige DeSorbo
tiktok858K4.3%1Jun 2026
@caitlinperry08
Caitlin's Corner
youtube2320.0%1Jun 2026
@vansecoo
VANESA SECO 🦋
instagram1.6M2.3%1Jun 2026
@taashithukrall
taashi thukral
instagram30K3.3%1Jun 2026
@jatznaran
Jatznaran
tiktok1.3M3.7%1Jun 2026
@thewinsomesmile_
Sneha Agarwal
instagram226K3.1%1May 2026
@produce101japan_official
PRODUCE 101 JAPAN 新世界
tiktok362K12.4%6May 2026
@rakshinda_shaikh
Rakshinda Shaikh
instagram102K2.1%3Apr 2026
@vishal_porwal
Vishal Porwal
instagram99K5.5%4Apr 2026
@gerardo.nicola.na
Gerardo Nicola Natale
tiktok200.4%1Apr 2026
@rishiudapurkar
Rishi Udapurkar
instagram113K2.4%1Apr 2026
@piyali_toshniwal
Piyali Toshniwal | Lifestyle Fashion Beauty & Travel
instagram625K1.3%4Apr 2026
instagram224K0.3%1Mar 2026
@joleemcleod
Jolee McLeod
instagram185K12.6%1Mar 2026
@ashley.robison
Ashley Robison
instagram70K8.1%2Mar 2026
@kristensellentin
Kristen Sellentin
instagram457K5.4%1Mar 2026
@thefuschiamermaid
Vaishali Raghav
instagram526K7.6%1Mar 2026
tiktok392K8.3%1Mar 2026
tiktok4.3M12.8%1Feb 2026
@whatifitcomestruee
Hema Pandey|| Fashion Content Creator
instagram162K2.8%1Feb 2026
@cjshepjr
CJ Shepard
instagram291K4.7%1Feb 2026
@shilpithegreat
Shilpi Jain | Content Creator | Fashion, Lifestyle Influencer
instagram101K0.3%1Jan 2026
@skysudberry
Sky Sudberry
instagram16K3.8%1Dec 2025
instagram2.9%2Dec 2025
@lezliebrooks
Lezlie Brooks Nosacka
instagram17K5.4%1Dec 2025
@shaynaslife
Shayna Moretti
instagram855K2.7%2Dec 2025
@biancasamone
🐝Bee💋 | Actress | Fitness | Fashion | Beauty | Lifestyle
instagram510K5.9%2Dec 2025
@katiekeever
Katie Keever
instagram620K4.3%1Dec 2025
@mountain.kiddd
BHUMIKA ~ Mountain Kid 🦋♡🏔️
instagram23K3.0%1Dec 2025
@annamaegroves
ANNA MAE GROVES | LIFESTYLE
instagram699K3.6%1Dec 2025
@the_brittany_edit
Brittany McDonald | The Brittany Edit
instagram151K14.6%1Dec 2025

Reach these creators

Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.

FAQ

Which influencers has Amazon worked with?

CollabFeed has tracked disclosed paid partnerships between Amazon and 80 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Amazon placement.

What size creators does Amazon use for sponsored content?

The largest group of Amazon's creators sits in the 50k to 250k follower range, and the median creator has about 173K followers. That is the size band to benchmark against if you compete with Amazon.

How do I find creators like the ones Amazon works with?

Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.

Does this list show what Amazon paid each creator?

No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.

Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.