Influencers who have worked with Amazon

Amazon has run tracked paid partnerships with 105 creators, most of them in the 50k to 250k follower range, with a median size of 162K.

Every creator below appeared in a disclosed paid partnership for Amazon on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.

105
creators tracked
162K
median creator size
4.7%
avg engagement on sponsored posts
34
booked in the last 90 days

Creator sizes Amazon works with

Under 10K
15
10K to 50K
12
50K to 250K
35
250K to 1M
30
Over 1M
11

2 creators without a follower count yet.

Where the partnerships run

Instagram
96
TikTok
16
YouTube
30

12 creators booked more than once.

CreatorPlatformFollowersEngagementPostsLatest
youtube124.8%13Nov 2026
@shoptoday
Shop TODAY
youtube18K1.3%2Nov 2026
@agmoren73
Ana Moreno
instagram2030.3%4Nov 2026
@uravgconsumer
UrAvgConsumer
youtube3.5M3.9%1Oct 2026
instagram–1.3%1Oct 2026
@dadsocial
Mason Smith
youtube3.3M7.7%1Oct 2026
@allaboutlifeofficial
All About Life
youtube111K0.6%1Oct 2026
@shivanikaranwal
Shivani Karanwal
instagram101K2.4%5Oct 2026
instagram448K1.0%1Oct 2026
youtube511.3%1Oct 2026
youtube931.3%1Oct 2026
@gg_sheed
GG_Sheed
youtube376K4.8%1Oct 2026
@thesarahgrace
SarahGrace
youtube3.8M3.9%1Oct 2026
@jennaezarik
Jenna Ezarik
youtube910K2.4%1Oct 2026
@cedlom
Cedlom
youtube112K2.1%1Oct 2026
@_cedlom
Cedrick Plamo
instagram159K4.4%1Oct 2026
@johnnyhochstetler
Johnny Hochstetler / JHawk
instagram177K3.9%1Oct 2026
@ranjichopra
Ranji Chopra Rawat
instagram86K2.0%1Oct 2026
@anabelleblum
Anabelle Blum / Latina Content Creator
instagram631K16.7%1Oct 2026
@srishtea_m
𝙎𝙧𝙞𝙨𝙝𝙩𝙞 𝙈𝙖𝙟𝙪𝙢𝙙𝙚𝙧 🧿
instagram61K0.8%1Oct 2026
@sierralillies
sierra lillies | BSc nursing student
instagram40K4.0%1Oct 2026
@alixearle
Alix Earle
tiktok8.7M2.7%1Oct 2026
@yaile_ugc
Yaile Lopez
instagram263–1Oct 2026
instagram219K0.3%1Oct 2026
instagram553K2.6%1Sep 2026
@birdy20-m2y
Corrine McAnally
youtube44.3%1Sep 2026
@vincentddo
Vincent Do
youtube30K2.9%1Sep 2026
@cansuarden
Cansu Yazar
instagram185K1.1%1Sep 2026
@evergreenlife-k3y
Evergreenlife
youtube3464.9%1Aug 2026
tiktok398K1.3%1Aug 2026
@kayteportillo
Kayte Portillo
instagram57K3.4%1Aug 2026
@adam.digital
Adam.Digital | AI for Business
tiktok532K2.4%1Aug 2026
@im_diron
⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀STAR BOY🌙
instagram460K–1Aug 2026
@sanjuglamour
Sanju glamour
youtube23K0.0%1Aug 2026
@jackcook
Jack Cook
youtube77K5.6%1Jul 2026
instagram47K1.9%1Jul 2026
@idalmisbeauty1
Idalmisbeauty
instagram631–1Jul 2026
@forreelsmedia
For Reels Media
tiktok8K0.2%1Jul 2026
@jengsfindsandfavorites
Jenny Anne Johnson
instagram236–1Jul 2026
@vero_jx3
»vℯʀℴ nica❥•
instagram70K0.7%1Jul 2026
@edgyetika
Etika Nehra
instagram233K5.2%1Jul 2026
@prateekakamath
Prateeka Kamath
instagram62K0.8%1Jul 2026
@kabitaskitchen
Kabita Singh
instagram1.9M1.2%1Jun 2026
tiktok588K6.1%1Jun 2026
@paige_desorbo
Paige DeSorbo
tiktok858K4.3%1Jun 2026
@caitlinperry08
Caitlin's Corner
youtube2500.0%1Jun 2026
@vansecoo
VANESA SECO 🦋
instagram1.6M2.3%1Jun 2026
@taashithukrall
taashi thukral
instagram30K3.3%1Jun 2026
@jatznaran
Jatznaran
tiktok1.3M3.7%1Jun 2026
@thewinsomesmile_
Sneha Agarwal
instagram226K3.1%1May 2026

Reach these creators

Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.

FAQ

Which influencers has Amazon worked with?

CollabFeed has tracked disclosed paid partnerships between Amazon and 105 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Amazon placement.

What size creators does Amazon use for sponsored content?

The largest group of Amazon's creators sits in the 50k to 250k follower range, and the median creator has about 162K followers. That is the size band to benchmark against if you compete with Amazon.

How do I find creators like the ones Amazon works with?

Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.

Does this list show what Amazon paid each creator?

No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.

Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.