Influencers who have worked with H&M
H&M has run tracked paid partnerships with 35 creators, most of them in the 250k to 1m follower range, with a median size of 338K.
Every creator below appeared in a disclosed paid partnership for H&M on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes H&M works with
1 creator without a follower count yet.
Where the partnerships run
3 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @meristruss Myroslava Pereima-Dubinchak | 27K | 3.8% | 1 | Sep 2026 | |
 @itsmikaylanicole 𝐌𝐈𝐊𝐀𝐘𝐋𝐀 | 175K | – | 1 | Sep 2026 | |
 @sophfloyd sophie floyd | 497K | 5.7% | 1 | Sep 2026 | |
 @itstyoliver Ty Oliver | 60K | – | 1 | Sep 2026 | |
 @maierlaura Laura Maier | tiktok | 486K | 1.6% | 1 | Aug 2026 |
 @lilychee Lily Chee | tiktok | 1.3M | 5.8% | 1 | Jul 2026 |
 @lil_bangla Naimz | 51K | – | 1 | Jul 2026 | |
 @xo.niee Nie Nie 🤍 | 461K | 3.5% | 1 | Jul 2026 | |
 @lailahfield Lailah Field-Kapapa | 32K | 1.1% | 1 | Jul 2026 | |
 @hannahncortez Hannah Cortez | 366K | 6.0% | 1 | Jul 2026 | |
 @the.absolutely ABSOLUTELY | tiktok | 421K | 8.0% | 1 | Jul 2026 |
 @yjayjun YJ | tiktok | 6K | 11.9% | 1 | Jun 2026 |
 @salomeandreaa Salomé Andrea | tiktok | 1.6M | 0.8% | 2 | Jun 2026 |
 @shaqtwelve_ Shaq | tiktok | 183K | 0.2% | 1 | May 2026 |
 @artthuroficial_ Arthur Lima | tiktok | 16M | 8.6% | 3 | May 2026 |
 @rigbylokaporradeira alencarzão | tiktok | 12.8M | 11.6% | 1 | May 2026 |
 @bystriievska Anastasiia Bystriievska - creator & model | 53K | 3.1% | 1 | May 2026 | |
 @oliviagcoutts Olivia Coutts | tiktok | 478K | 0.8% | 1 | Apr 2026 |
 @sunnyysideup Priyanka (SUNNY) | 197K | 2.1% | 1 | Apr 2026 | |
 @vivid Vivid Wu | 380K | – | 2 | Apr 2026 | |
 @athivx Athina | tiktok | 304K | 7.5% | 1 | Apr 2026 |
 @sofiamuse sofia muse | tiktok | 778K | 1.7% | 1 | Mar 2026 |
| tiktok | – | 1.1% | 1 | Mar 2026 | |
 @555tyee prettytye | tiktok | 288K | 14.1% | 1 | Mar 2026 |
 @ethancgaskill Ethan Gaskill | tiktok | 476K | 10.6% | 1 | Mar 2026 |
 @h_crystal_ H크리스탈🎞️ | 276K | 6.5% | 1 | Mar 2026 | |
 @kaaymbl Call Me Kay | 218K | 7.1% | 1 | Feb 2026 | |
 @cierrahneal Cierrah Neal | tiktok | 783K | 8.9% | 1 | Feb 2026 |
 @mananamariee mananamariee | tiktok | 712K | 1.3% | 1 | Feb 2026 |
 @wolfiecindy Cindy Kimberly | tiktok | 2.5M | 9.9% | 1 | Feb 2026 |
 @lizagacko Єлизавета Гацко | 209K | 1.4% | 1 | Feb 2026 | |
 @dilekpacacioglu Dilek Pacacioglu | 338K | 1.6% | 1 | Jan 2026 | |
 @leahbroger Leah Broger | 44K | 2.8% | 1 | Jan 2026 | |
 @blake.leahy Blake Leahy | 37K | – | 1 | Dec 2025 | |
 @the.style.concession Pauline Roberson | 16K | 22.0% | 1 | Dec 2025 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has H&M worked with?
CollabFeed has tracked disclosed paid partnerships between H&M and 35 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent H&M placement.
What size creators does H&M use for sponsored content?
The largest group of H&M's creators sits in the 250k to 1m follower range, and the median creator has about 338K followers. That is the size band to benchmark against if you compete with H&M.
How do I find creators like the ones H&M works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what H&M paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.