Howel – Paid Partnerships & UGC Ads

Howel has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Pets (100%). They've worked with 1 unique creators, averaging 8.29% engagement.

1
Partnerships
1
Unique Creators
8.3%
Avg Engagement
1
Campaigns (30d)
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 18, 2026, 2:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Pets / Pet Towels
5.5K441May 17, 2026
Video thumbnail
Pets brand hub Pets creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
2% below niche average
Niche avg: 10%

Howel's Content Niches

Pets (100%)

More Pets brands

Recent Creator Partnerships

Platform Distribution

Howel runs creator campaigns on Instagram (1 posts).

FAQ

Does Howel work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Howel.

What niche creators does Howel usually hire?

Howel is most often associated with Pets creators based on tracked campaign distribution.

Which platform is most important for Howel's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.