Huel – Paid Partnerships & UGC Ads

Huel has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 3 unique creators, averaging 1.74% engagement.

3
Partnerships
3
Unique Creators
1.7%
Avg Engagement
1
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 6, 2026, 6:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Food & Beverage / Meal Replacement
96K428May 5, 2026
Video thumbnail
Food & Beverage brand hub Food & Beverage creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 3 tracked partnerships.

Engagement vs Niche
6% below niche average
Niche avg: 8%

Huel's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Huel runs creator campaigns on Instagram (2 posts) and TikTok (1 posts).

FAQ

Does Huel work with influencers?

Yes. CollabFeed has tracked 3 paid partnership posts for Huel.

What niche creators does Huel usually hire?

Huel is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Huel's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.