Lay's – Paid Partnerships & UGC Ads
Lay's has 4 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 3 unique creators, averaging 3.11% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Pitch this brand
Personalized pitch based on their real campaign data.
Sign up free to generate your first pitch.
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Food & Beverage / Snacks | 6.5K | 282 | Apr 15, 2026 | |||||
| TikTok | Food & Beverage / Snacks | 5.2K | 140 | Apr 14, 2026 | |||||
| TikTok | Food & Beverage / Snacks | 9.2K | 137 | Apr 14, 2026 | |||||
| TikTok | Food & Beverage / Snacks | 23.5K | 510 | Apr 6, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 4 tracked partnerships.
Lay's's Content Niches
More Food & Beverage brands
Recent Creator Partnerships
- @foxsoccer·Food & Beverage·Apr 2026
- @foxsoccer·Food & Beverage·Apr 2026
- @abigailfeehls·Food & Beverage·Jan 2026
- @manasareddyl·Food & Beverage·Jan 2026
Platform Distribution
Lay's runs creator campaigns on Instagram (1 posts) and TikTok (3 posts).
FAQ
Does Lay's work with influencers?
Yes. CollabFeed has tracked 4 paid partnership posts for Lay's.
What niche creators does Lay's usually hire?
Lay's is most often associated with Food & Beverage creators based on tracked campaign distribution.
Which platform is most important for Lay's's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.