Influencers who have worked with LEGO
LEGO has run tracked paid partnerships with 19 creators, most of them in the 50k to 250k follower range, with a median size of 121K.
Every creator below appeared in a disclosed paid partnership for LEGO on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes LEGO works with
Where the partnerships run
2 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @alinasmithmusic Alina Smith | youtube | 327K | 6.3% | 1 | Sep 2026 |
 @spixylei SpixyLei | youtube | 654 | 0.1% | 1 | Aug 2026 |
 @slopsmcgee slopsmcgee | youtube | 60K | 1.7% | 1 | Aug 2026 |
 @_jrrivera J.R. Rivera | 164K | 4.8% | 2 | Aug 2026 | |
 @strollerinthecity Brianne Manz | 192K | – | 1 | Jul 2026 | |
 @hettyhelsmoortel Hetty Helsmoortel | 32K | 2.0% | 1 | Jul 2026 | |
 @theresa.blueberry Theresa Borůvková | 156K | 4.2% | 1 | Jun 2026 | |
 @matty_ef Matty Fahd | 121K | 2.3% | 1 | Jun 2026 | |
 @firanbricks Firan Bricks | tiktok | 200K | 5.3% | 1 | May 2026 |
 @gaurishahofficial Gauri Shah | 85K | 0.3% | 1 | May 2026 | |
 @kylapratt Kyla Pratt | 2.6M | 8.2% | 1 | May 2026 | |
 @louiseebelpandora Louise Ebel | 104K | 4.0% | 1 | Apr 2026 | |
 @kristensellentin Kristen Sellentin | 457K | 6.1% | 1 | Apr 2026 | |
 @alanagracewu Alana Wu - Beauty, Skincare, Travel & Family | 48K | 25.8% | 1 | Mar 2026 | |
 @laframbuesaa Marie Stella | 359K | 5.0% | 1 | Feb 2026 | |
 @ijustine iJustine | tiktok | 1.6M | 5.5% | 2 | Jan 2026 |
 @mrsamoleary Sam O'Leary | 92K | 4.8% | 1 | Dec 2025 | |
 @johnlewis_cribbsbristol johnlewis_cribbsbristol | 884 | – | 1 | Nov 2025 | |
 @sneakydeals518 Sneaky Deals | 86 | – | 1 | Nov 2025 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has LEGO worked with?
CollabFeed has tracked disclosed paid partnerships between LEGO and 19 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent LEGO placement.
What size creators does LEGO use for sponsored content?
The largest group of LEGO's creators sits in the 50k to 250k follower range, and the median creator has about 121K followers. That is the size band to benchmark against if you compete with LEGO.
How do I find creators like the ones LEGO works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what LEGO paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.