LEGO – Paid Partnerships & UGC Ads
LEGO has 8 tracked creator partnerships across Instagram and TikTok. Top content niches: Entertainment (88%), Gaming (13%). They've worked with 7 unique creators, averaging 5.24% engagement.
8
Partnerships
7
Unique Creators
5.2%
Avg Engagement
1
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 13, 2026, 6:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Gaming / Smart Play | 2.8K | 85 | Jan 12, 2026 | |||||
| TikTok | Entertainment / Toys | 2.3K | 164 | Jan 10, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 8 tracked partnerships.
Engagement vs Niche
7% below niche average
Niche avg: 12%
LEGO's Content Niches
Entertainment (88%)Gaming (13%)
More Entertainment brands
Recent Creator Partnerships
- @laframbuesaa·Entertainment·Feb 2026
- @ijustine·Gaming·Jan 2026
- @ijustine·Entertainment·Jan 2026
- @elirallo·Entertainment·Dec 2025
- @mrsamoleary·Entertainment·Dec 2025
Platform Distribution
LEGO runs creator campaigns on Instagram (4 posts) and TikTok (4 posts).
FAQ
Does LEGO work with influencers?
Yes. CollabFeed has tracked 8 paid partnership posts for LEGO.
What niche creators does LEGO usually hire?
LEGO is most often associated with Entertainment creators based on tracked campaign distribution.
Which platform is most important for LEGO's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.