Paramount+ – Paid Partnerships & UGC Ads

Paramount+ has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Entertainment (100%). They've worked with 3 unique creators, averaging 11.75% engagement.

3
Partnerships
3
Unique Creators
11.8%
Avg Engagement
0
Campaigns (30d)

Estimated rate for this brand

$3,571 – $6,722per sponsored post

Estimate based on the creator sizes, platform mix, and market rates Paramount+ tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.

How this is estimated

This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.

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••••••••@paramountplus.com

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Jan 24, 2026, 6:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Entertainment / Streaming Service
34.6K2.2KJan 24, 2026
Instagram
Entertainment / Streaming Service
61.2K1.1KDec 20, 2025
Instagram
Entertainment / Streaming
1.4K338Dec 19, 2025

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 3 tracked partnerships.

Engagement vs Niche
On par with niche average
Niche avg: 13%

Paramount+'s Content Niches

Entertainment (100%)

More Entertainment brands

Recent Creator Partnerships

Platform Distribution

Paramount+ runs creator campaigns on Instagram (2 posts) and TikTok (1 posts).

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FAQ

Does Paramount+ work with influencers?

Yes. CollabFeed has tracked 3 paid partnership posts for Paramount+.

Does Paramount+ have an ambassador or affiliate program for creators?

Paramount+ actively runs paid creator collaborations. CollabFeed has tracked 3 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Paramount+'s partnership or influencer contact email?

CollabFeed has a verified partnership contact for Paramount+. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Paramount+ pay creators?

Exact fees are not public, but based on the creator sizes and engagement Paramount+ typically works with, CollabFeed estimates roughly $3,571 to $6,722 per sponsored post. See the full per-post and monthly spend estimate on this page.

What niche creators does Paramount+ usually hire?

Paramount+ is most often associated with Entertainment creators based on tracked campaign distribution.

Which platform is most important for Paramount+'s creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated Jan 2026.