Paramount+ – Paid Partnerships & UGC Ads
Paramount+ has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Entertainment (100%). They've worked with 3 unique creators, averaging 11.75% engagement.
3
Partnerships
3
Unique Creators
11.8%
Avg Engagement
0
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 24, 2026, 6:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Entertainment / Streaming Service | 34.6K | 2.2K | Jan 24, 2026 | |||||
Entertainment / Streaming Service | 61.2K | 1.1K | Dec 20, 2025 | ||||||
Entertainment / Streaming | 1.4K | 338 | Dec 19, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 3 tracked partnerships.
Engagement vs Niche
On par with niche average
Niche avg: 12%
Paramount+'s Content Niches
Entertainment (100%)
More Entertainment brands
Recent Creator Partnerships
- @mmmjoemele·Entertainment·Jan 2026
- @seanszeps·Entertainment·Dec 2025
- @tribeofwuwu·Entertainment·Dec 2025
Platform Distribution
Paramount+ runs creator campaigns on Instagram (2 posts) and TikTok (1 posts).
FAQ
Does Paramount+ work with influencers?
Yes. CollabFeed has tracked 3 paid partnership posts for Paramount+.
What niche creators does Paramount+ usually hire?
Paramount+ is most often associated with Entertainment creators based on tracked campaign distribution.
Which platform is most important for Paramount+'s creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.