YouTube – Paid Partnerships & UGC Ads

YouTube has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Entertainment (100%). They've worked with 1 unique creators, averaging 8.44% engagement.

1
Partnerships
1
Unique Creators
8.4%
Avg Engagement
0
Campaigns (30d)

What you could charge YouTube

$30 – $55per Reel

Based on the creator sizes YouTube typically works with

Not sure what to charge? Try our rate calculator →

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Feb 10, 2026, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Entertainment / Video Platform
15412Feb 10, 2026
Video thumbnail
Entertainment brand hub Entertainment creator hub Top brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
5% below niche average
Niche avg: 14%

YouTube's Content Niches

Entertainment (100%)

More Entertainment brands

Recent Creator Partnerships

Platform Distribution

YouTube runs creator campaigns on TikTok (1 posts).

FAQ

Does YouTube work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for YouTube.

What niche creators does YouTube usually hire?

YouTube is most often associated with Entertainment creators based on tracked campaign distribution.

Which platform is most important for YouTube's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.