Influencers who have worked with Miniso

Miniso has run tracked paid partnerships with 4 creators, most of them in the 250k to 1m follower range, with a median size of 887K.

Every creator below appeared in a disclosed paid partnership for Miniso on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.

4
creators tracked
887K
median creator size
7.0%
avg engagement on sponsored posts
2
booked in the last 90 days

Creator sizes Miniso works with

Under 10K
0
10K to 50K
1
50K to 250K
0
250K to 1M
2
Over 1M
1

Where the partnerships run

Instagram
13

1 creator booked more than once.

CreatorPlatformFollowersEngagementPostsLatest
@annleslie__
Leslie Ann
instagram35K12.7%10Oct 2026
@aniqasardar
Aniqa Arsalan
instagram887K3.8%1Aug 2026
@thatsheart
Heart Defensor Telagaarta
instagram1.4M4.5%1Apr 2026
@fonziegomez
Fonzie Gomez
instagram579K–1Dec 2025

Reach these creators

Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.

FAQ

Which influencers has Miniso worked with?

CollabFeed has tracked disclosed paid partnerships between Miniso and 4 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Miniso placement.

What size creators does Miniso use for sponsored content?

The largest group of Miniso's creators sits in the 250k to 1m follower range, and the median creator has about 887K followers. That is the size band to benchmark against if you compete with Miniso.

How do I find creators like the ones Miniso works with?

Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.

Does this list show what Miniso paid each creator?

No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.

Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.