NFL – Paid Partnerships & UGC Ads

NFL has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Sports (100%). They've worked with 1 unique creators, averaging 0.22% engagement.

1
Partnerships
1
Unique Creators
0.2%
Avg Engagement
0
Campaigns (30d)

What you could charge NFL

$4,500 – $8,250per Reel

Based on the creator sizes NFL typically works with

Not sure what to charge? Try our rate calculator →

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Feb 8, 2026, 8:00 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Sports / Merchandise
833.6K1.8KFeb 7, 2026
Video thumbnail
Sports brand hub Sports creator hub Top brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
6% below niche average
Niche avg: 7%

NFL's Content Niches

Sports (100%)

More Sports brands

Recent Creator Partnerships

Platform Distribution

NFL runs creator campaigns on Instagram (1 posts).

FAQ

Does NFL work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for NFL.

What niche creators does NFL usually hire?

NFL is most often associated with Sports creators based on tracked campaign distribution.

Which platform is most important for NFL's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.