Overdrive – Paid Partnerships & UGC Ads

Overdrive has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Fitness (50%), Fashion (50%). They've worked with 2 unique creators, averaging 7.44% engagement.

2
Partnerships
2
Unique Creators
7.4%
Avg Engagement
1
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 4, 2026, 8:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Fashion / Footwear
31K1.3KMay 4, 2026
Instagram
Fitness / Supplements
17.9K1.9KFeb 8, 2026

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
On par with niche average
Niche avg: 7%

Overdrive's Content Niches

Fitness (50%)Fashion (50%)

More Fitness brands

Recent Creator Partnerships

Platform Distribution

Overdrive runs creator campaigns on Instagram (2 posts).

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FAQ

Does Overdrive work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Overdrive.

What niche creators does Overdrive usually hire?

Overdrive is most often associated with Fitness creators based on tracked campaign distribution.

Which platform is most important for Overdrive's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.