Overtime – Paid Partnerships & UGC Ads

Overtime has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Sports (100%). They've worked with 1 unique creators, averaging 6.08% engagement.

1
Partnerships
1
Unique Creators
6.1%
Avg Engagement
0
Campaigns (30d)

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Dec 11, 2025, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Sports / Basketball Gear
119.8K7.1KDec 10, 2025
Video thumbnail
Sports brand hub Sports creator hub Top brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
1% below niche average
Niche avg: 7%

Overtime's Content Niches

Sports (100%)

More Sports brands

Recent Creator Partnerships

Platform Distribution

Overtime runs creator campaigns on TikTok (1 posts).

FAQ

Does Overtime work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Overtime.

What niche creators does Overtime usually hire?

Overtime is most often associated with Sports creators based on tracked campaign distribution.

Which platform is most important for Overtime's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.