SoFi – Paid Partnerships & UGC Ads

SoFi has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Finance (100%). They've worked with 1 unique creators, averaging 1.59% engagement.

1
Partnerships
1
Unique Creators
1.6%
Avg Engagement
1
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 22, 2026, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Finance / Banking
3.1K47Apr 21, 2026
Video thumbnail
Finance brand hub Finance creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
6% below niche average
Niche avg: 7%

SoFi's Content Niches

Finance (100%)

More Finance brands

Recent Creator Partnerships

Platform Distribution

SoFi runs creator campaigns on TikTok (1 posts).

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FAQ

Does SoFi work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for SoFi.

What niche creators does SoFi usually hire?

SoFi is most often associated with Finance creators based on tracked campaign distribution.

Which platform is most important for SoFi's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.