Sony has run tracked paid partnerships with 7 creators, most of them in the over 1m follower range, with a median size of 1.5M.
Every creator below appeared in a disclosed paid partnership for Sony on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
2 creators without a follower count yet.
0 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
![]() @hiswattson HisWattson | tiktok | 295K | 6.5% | 1 | Feb 2026 |
| tiktok | – | 2.1% | 1 | Feb 2026 | |
| tiktok | – | 0.3% | 1 | Feb 2026 | |
![]() @addie_mccracken123 addie mccracken | tiktok | 7.7M | 11.1% | 1 | Jan 2026 |
![]() @paigezilba Paige Zilba | tiktok | 11.9M | 5.9% | 1 | Jan 2026 |
![]() @gabisklar Gabi Sklar | 1.5M | – | 1 | Jan 2026 | |
![]() @dealswithjanetp Deals With Janet | 14 | – | 1 | Nov 2025 |
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
CollabFeed has tracked disclosed paid partnerships between Sony and 7 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Sony placement.
The largest group of Sony's creators sits in the over 1m follower range, and the median creator has about 1.5M followers. That is the size band to benchmark against if you compete with Sony.
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.