Sports Direct – Paid Partnerships & UGC Ads

Sports Direct has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Fitness (100%). They've worked with 1 unique creators, averaging 4.67% engagement.

1
Partnerships
1
Unique Creators
4.7%
Avg Engagement
0
Campaigns (30d)
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Jan 3, 2026, 2:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Fitness / Running Gear
13.5K437Jan 2, 2026
Video thumbnail
Fitness brand hub Fitness creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
2% below niche average
Niche avg: 7%

Sports Direct's Content Niches

Fitness (100%)

More Fitness brands

Recent Creator Partnerships

Platform Distribution

Sports Direct runs creator campaigns on Instagram (1 posts).

FAQ

Does Sports Direct work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Sports Direct.

What niche creators does Sports Direct usually hire?

Sports Direct is most often associated with Fitness creators based on tracked campaign distribution.

Which platform is most important for Sports Direct's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.