Sports Direct – Paid Partnerships & UGC Ads
Sports Direct has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Fitness (100%). They've worked with 1 unique creators, averaging 4.67% engagement.
1
Partnerships
1
Unique Creators
4.7%
Avg Engagement
0
Campaigns (30d)
What you could charge Sports Direct
$1,080 – $1,980per Reel
Based on the creator sizes Sports Direct typically works with
Not sure what to charge? Try our rate calculator →
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 3, 2026, 2:01 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fitness / Running Gear | 13.5K | 437 | Jan 2, 2026 |
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 1 tracked partnership.
Engagement vs Niche
2% below niche average
Niche avg: 7%
Sports Direct's Content Niches
Fitness (100%)
More Fitness brands
Recent Creator Partnerships
- @owen_barrow·Fitness·Jan 2026
Platform Distribution
Sports Direct runs creator campaigns on Instagram (1 posts).
FAQ
Does Sports Direct work with influencers?
Yes. CollabFeed has tracked 1 paid partnership post for Sports Direct.
What niche creators does Sports Direct usually hire?
Sports Direct is most often associated with Fitness creators based on tracked campaign distribution.
Which platform is most important for Sports Direct's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.