SumUp – Paid Partnerships & UGC Ads

SumUp has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Finance (100%). They've worked with 1 unique creators, averaging 0.25% engagement.

1
Partnerships
1
Unique Creators
0.2%
Avg Engagement
0
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 17, 2026, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Finance / Payment Services
1.5M3.6KApr 13, 2026

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
7% below niche average
Niche avg: 7%

SumUp's Content Niches

Finance (100%)

More Finance brands

Recent Creator Partnerships

Platform Distribution

SumUp runs creator campaigns on TikTok (1 posts).

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FAQ

Does SumUp work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for SumUp.

What niche creators does SumUp usually hire?

SumUp is most often associated with Finance creators based on tracked campaign distribution.

Which platform is most important for SumUp's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.