Influencers who have worked with The LEGO Group
The LEGO Group has run tracked paid partnerships with 2 creators, most of them in the 10k to 50k follower range, with a median size of 36K.
Every creator below appeared in a disclosed paid partnership for The LEGO Group on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes The LEGO Group works with
Where the partnerships run
0 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @michellecraftybricks Michelle Contreras | 36K | 6.0% | 1 | Apr 2026 | |
 @just2goodofficial just2good | 31K | 5.7% | 1 | Feb 2026 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has The LEGO Group worked with?
CollabFeed has tracked disclosed paid partnerships between The LEGO Group and 2 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent The LEGO Group placement.
What size creators does The LEGO Group use for sponsored content?
The largest group of The LEGO Group's creators sits in the 10k to 50k follower range, and the median creator has about 36K followers. That is the size band to benchmark against if you compete with The LEGO Group.
How do I find creators like the ones The LEGO Group works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what The LEGO Group paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.