The LEGO Group – Paid Partnerships & UGC Ads
The LEGO Group has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Entertainment (100%). They've worked with 2 unique creators, averaging 5.84% engagement.
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Entertainment / Toys | 11.5K | 654 | Apr 7, 2026 | ||||||
Entertainment / Building Toys | 9.1K | 508 | Feb 20, 2026 |
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 2 tracked partnerships.
The LEGO Group's Content Niches
More Entertainment brands
Recent Creator Partnerships
- @michellecraftybricks·Entertainment·Apr 2026
- @just2goodofficial·Entertainment·Feb 2026
Platform Distribution
The LEGO Group runs creator campaigns on Instagram (2 posts).
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FAQ
Does The LEGO Group work with influencers?
Yes. CollabFeed has tracked 2 paid partnership posts for The LEGO Group.
What niche creators does The LEGO Group usually hire?
The LEGO Group is most often associated with Entertainment creators based on tracked campaign distribution.
Which platform is most important for The LEGO Group's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.