Influencers who have worked with The Ordinary
The Ordinary has run tracked paid partnerships with 4 creators, most of them in the 50k to 250k follower range, with a median size of 210K.
Every creator below appeared in a disclosed paid partnership for The Ordinary on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes The Ordinary works with
Where the partnerships run
0 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @jazturner16 Jaz Turner | youtube | 210K | 5.0% | 1 | Jul 2026 |
 @ayesha.shabbir982 Ayesha Shabbir | tiktok | 228 | 1.9% | 1 | Jul 2026 |
 @sogarico Sofia Garicochea | 116K | 6.2% | 1 | Mar 2026 | |
 @jordansmikle jordan smikle :) | tiktok | 5.2M | 14.5% | 1 | Feb 2026 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has The Ordinary worked with?
CollabFeed has tracked disclosed paid partnerships between The Ordinary and 4 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent The Ordinary placement.
What size creators does The Ordinary use for sponsored content?
The largest group of The Ordinary's creators sits in the 50k to 250k follower range, and the median creator has about 210K followers. That is the size band to benchmark against if you compete with The Ordinary.
How do I find creators like the ones The Ordinary works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what The Ordinary paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.