The Ordinary – Paid Partnerships & UGC Ads
The Ordinary has 4 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Beauty (100%). They've worked with 4 unique creators, averaging 6.92% engagement.
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates The Ordinary tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
Use the rate calculatorThe Ordinary creator program
The Ordinary runs a gifting program: The Ordinary Creator Community.
- How to apply
- Apply at community.theordinary.com; DECIEM makes the final selection and applying does not guarantee a spot.
- Requirements
- 18 or older, at least 1,000 followers on Instagram or TikTok, based in the United Kingdom or United States.
- What the program offers
- Product gifting, exclusive rewards and events, chance to be featured on The Ordinary's channels. No cash stated.
- Regions
- United Kingdom, United States
The rate estimate above is a market benchmark for sponsored posts by creators of the size The Ordinary works with, not a record of what The Ordinary paid. Labeled partnerships can include gifted deals.
Verified Sep 2026 against the official page. Third-party application forms are not listed.
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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| YouTube | Beauty / Skincare | 5.8K | 287 | Jul 22, 2026 | |||||
| TikTok | Beauty / Skincare | 361 | 5 | Jul 9, 2026 | |||||
Beauty / Skincare | 15.6K | 935 | Mar 30, 2026 | ||||||
| TikTok | Beauty / Skincare | 3.9K | 461 | Feb 20, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 4 tracked partnerships.
The Ordinary's Content Niches
More Beauty brands
Recent Creator Partnerships
- @jazturner16·Beauty·Jul 2026
- @ayesha.shabbir982·Beauty·Jul 2026
- @sogarico·Beauty·Mar 2026
- @jordansmikle·Beauty·Feb 2026
Platform Distribution
The Ordinary runs creator campaigns on TikTok (2 posts), Instagram (1 posts) and YouTube (1 posts).
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FAQ
Does The Ordinary work with influencers?
Yes. CollabFeed has tracked 4 paid partnership posts for The Ordinary.
Does The Ordinary have an ambassador or affiliate program for creators?
Yes. The Ordinary runs a gifting program, The Ordinary Creator Community (checked Sep 2026). Requirements: 18 or older, at least 1,000 followers on Instagram or TikTok, based in the United Kingdom or United States. Compensation: Product gifting, exclusive rewards and events, chance to be featured on The Ordinary's channels. No cash stated. The official application page is linked in the creator program section on this page.
What is The Ordinary's partnership or influencer contact email?
CollabFeed has a verified partnership contact for The Ordinary. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does The Ordinary pay creators?
Exact fees are not public, but based on the creator sizes and engagement The Ordinary typically works with, CollabFeed estimates roughly $2,527 to $4,963 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does The Ordinary usually hire?
The Ordinary is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for The Ordinary's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Jul 2026.