The Ordinary – Paid Partnerships & UGC Ads
The Ordinary has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 2 unique creators, averaging 10.35% engagement.
2
Partnerships
2
Unique Creators
10.4%
Avg Engagement
1
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 30, 2026, 11:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Skincare | 15.6K | 935 | Mar 30, 2026 | ||||||
| TikTok | Beauty / Skincare | 3.9K | 461 | Feb 20, 2026 |
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 2 tracked partnerships.
Engagement vs Niche
On par with niche average
Niche avg: 11%
The Ordinary's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @sogarico·Beauty·Mar 2026
- @jordansmikle·Beauty·Feb 2026
Platform Distribution
The Ordinary runs creator campaigns on Instagram (1 posts) and TikTok (1 posts).
FAQ
Does The Ordinary work with influencers?
Yes. CollabFeed has tracked 2 paid partnership posts for The Ordinary.
What niche creators does The Ordinary usually hire?
The Ordinary is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for The Ordinary's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.