Influencers who have worked with Walmart
Walmart has run tracked paid partnerships with 34 creators, most of them in the 50k to 250k follower range, with a median size of 63K.
Every creator below appeared in a disclosed paid partnership for Walmart on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes Walmart works with
Where the partnerships run
3 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @shelby.v.gould Shelby Victoria | 4K | – | 1 | Sep 2026 | |
 @jessicamelgoza_ JESS | 13K | – | 1 | Sep 2026 | |
 @jessicagiffin Jessica Giffin | youtube | 122K | 4.7% | 1 | Sep 2026 |
 @little_ms_spoiled AsiaMac✨| Creative + Influencer | 6K | 10.2% | 1 | Sep 2026 | |
 @davidlockridge2.0 David Lockridge | tiktok | 1.7M | 9.3% | 1 | Sep 2026 |
 @thekatieromero Katie Romero | 266K | 4.9% | 1 | Sep 2026 | |
 @fortheloveto Iveth R | NY Lifestyle Blogger | 63K | 3.4% | 1 | Sep 2026 | |
 @felishalynchxo Felisha Lynch | 172K | 4.3% | 1 | Aug 2026 | |
 @emilylulamay emily lulamay | tiktok | 2.1M | 15.8% | 1 | Aug 2026 |
 @bridger_lewis Bridger Lewis | 71K | 3.8% | 1 | Aug 2026 | |
 @themodishmama Ashley | SoCal Family Fun & Lifestyle | 30K | 34.3% | 1 | Aug 2026 | |
 @alessandra.renee Ally, Maxim, Virginia & Matthew | 52K | 14.1% | 1 | Jul 2026 | |
 @alishamitchumart Alisha Mitchum | 88K | 7.1% | 1 | Jul 2026 | |
 @christinaemiller Christina Miller | 52K | 5.1% | 1 | Jul 2026 | |
 @brivenzke Bri Venzke | 102K | 5.0% | 1 | Jul 2026 | |
 @frohneats Brandon Frohne | Easy Recipes | 251K | 4.4% | 1 | Jun 2026 | |
 @brianapaniagua 💖🍪Baby Cookie 🍪💖 | tiktok | 16K | 6.2% | 1 | Apr 2026 |
 @marissa.charlotte Marissa Charlotte | 112K | 1.8% | 1 | Mar 2026 | |
 @nikispender Nicole Spender | 78K | 21.8% | 1 | Mar 2026 | |
 @anna_bethh ab🫶🏼 | tiktok | 2K | 11.0% | 1 | Mar 2026 |
 @itstregreen Tre Green | 40K | 6.4% | 2 | Jan 2026 | |
 @kateystanley Kathryn Stanley | 145K | 11.8% | 1 | Dec 2025 | |
 @lolo_webb Lauren Webb | 639K | 6.8% | 1 | Dec 2025 | |
 @marquis_clarke Marquis Clarke • Simply Clarke Blog | 139K | 7.7% | 1 | Dec 2025 | |
 @fabiolacandelario Fabiola Candelario | 5K | 5.5% | 1 | Dec 2025 | |
 @desireelowryreal Desiree Lowry | 214K | 5.7% | 1 | Dec 2025 | |
 @chelseamhaynes__ C H E L S E A H. ♡ | 21K | 48.2% | 1 | Nov 2025 | |
 @natashahoward32 Natasha Howard | 924 | – | 1 | Nov 2025 | |
 @sneakydeals518 Sneaky Deals | 86 | – | 1 | Nov 2025 | |
 @shopilot_deals Shopilot | 15 | – | 1 | Nov 2025 | |
 @dealswithbanu Deals With Banu | 11K | – | 2 | Nov 2025 | |
 @freebie.hunter DEALS FINDER | FREEBIE HUNTER | 107K | – | 1 | Nov 2025 | |
 @cornerstone_shopping Cornerstone Shopping & Deals | 186 | – | 1 | Nov 2025 | |
 @next.level.deals Next Level Deals | 791 | – | 6 | Nov 2025 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has Walmart worked with?
CollabFeed has tracked disclosed paid partnerships between Walmart and 34 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Walmart placement.
What size creators does Walmart use for sponsored content?
The largest group of Walmart's creators sits in the 50k to 250k follower range, and the median creator has about 63K followers. That is the size band to benchmark against if you compete with Walmart.
How do I find creators like the ones Walmart works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what Walmart paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.