Influencers who have worked with Wayfair
Wayfair has run tracked paid partnerships with 36 creators, most of them in the 250k to 1m follower range, with a median size of 195K.
Every creator below appeared in a disclosed paid partnership for Wayfair on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes Wayfair works with
2 creators without a follower count yet.
Where the partnerships run
18 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @farmtotablecreations Kelly Bontrager | 536K | 4.4% | 20 | Sep 2026 | |
 @bonbonbell.home BonBon Bell | 34K | 166.6% | 23 | Sep 2026 | |
 @rileyelisewelner Riley Welner | 35K | 4.7% | 1 | Sep 2026 | |
 @islandgal_5homedecor Rahema | Home Decor | Lifestyle | 496K | 6.7% | 3 | Sep 2026 | |
 @maddiecooksaunders Maddie | 3K | 12.6% | 1 | Sep 2026 | |
 @k_dougde Keara Douglas | 3K | – | 1 | Aug 2026 | |
 @everythingerin Everything Erin | 108K | 2.8% | 2 | Aug 2026 | |
 @alexandra__harper Alexandra England | 656K | 4.9% | 2 | Aug 2026 | |
 @chalkwhitearrow Sara Charlesworth | 181K | 5.2% | 3 | Aug 2026 | |
 @aurelie.erikson Aurelie Erikson | 525K | 2.1% | 4 | Aug 2026 | |
 @jasinyavanputten Jasinya VanPutten | 75K | 6.8% | 7 | Aug 2026 | |
 @savingwithqueen Neven Odeh | 414K | – | 2 | Aug 2026 | |
 @sahnndra Sandra | Auvelle Home | – | – | 2 | Jul 2026 | |
 @lgqueenhomedecor LGQUEEN Home Decor | youtube | 850K | 2.2% | 1 | Jul 2026 |
 @farahpink Farah Vargas | 279K | 3.5% | 1 | Jul 2026 | |
 @brepurposed Bre Bertolini | 242K | 4.0% | 2 | Jun 2026 | |
 @annleslie__ Leslie Ann | 35K | 41.8% | 4 | Jun 2026 | |
 @theresachristinehome Home Inspiration and DIY by Theresa | 348K | 4.8% | 1 | Jun 2026 | |
 @taybeepboop Tay BeepBoop Nakamoto | 1.4M | 2.1% | 2 | May 2026 | |
 @karlibree Karli Jones | design inspo | 195K | 3.3% | 5 | May 2026 | |
 @eboni_ebo Eboni Ebo | 66K | – | 1 | May 2026 | |
 @whereheartresides Diana Fernandez | 193K | 4.7% | 2 | May 2026 | |
| – | 211.9% | 23 | May 2026 | ||
 @nestingwithgrace Brooke Christen | 1.6M | 1.7% | 1 | Apr 2026 | |
 @valeriedesigned Valerie Halpert | 151K | 4.1% | 4 | Apr 2026 | |
| 59K | 7.2% | 1 | Feb 2026 | ||
 @bisforbawsy Bree | 8K | 11.7% | 1 | Jan 2026 | |
 @kristinanevans Kristina Evans | 779K | 5.4% | 2 | Dec 2025 | |
 @mojisstyle Moji Ojediran Interior Design | Home Decor | Lifestyle | 749K | – | 1 | Dec 2025 | |
 @thenester Myquillyn Smith | 251K | 1.4% | 1 | Dec 2025 | |
 @savannahprattsharma Savannah | UGC Home • Travel • Lifestyle Creator | 3K | – | 1 | Nov 2025 | |
 @amy.fritz Amy Fritz | 52K | 7.2% | 1 | Nov 2025 | |
 @hannahsykesburch Hannah Burch | 128K | 4.4% | 1 | Nov 2025 | |
 @carissacleansitall Carissa Nunez | 964K | 3.6% | 1 | Nov 2025 | |
 @theinspiredroom The Inspired Room 🏡 Coastal Cottage | 187K | 7.0% | 1 | Nov 2025 | |
 @citrineliving Tamara Anka | CitrineLiving | 352K | 5.0% | 1 | Nov 2025 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has Wayfair worked with?
CollabFeed has tracked disclosed paid partnerships between Wayfair and 36 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Wayfair placement.
What size creators does Wayfair use for sponsored content?
The largest group of Wayfair's creators sits in the 250k to 1m follower range, and the median creator has about 195K followers. That is the size band to benchmark against if you compete with Wayfair.
How do I find creators like the ones Wayfair works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what Wayfair paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.