Top Beauty Brands Hiring Creators: March 2026

Skincare dominates again, with haircare close behind thanks to Neutrogena and Head & Shoulders running big campaigns. Shark Beauty is pushing hard on TikTok with their styling tools, and Emilie Kiser keeps showing up as the go-to creator for skincare brands.

We tracked verified paid partnerships across Instagram and TikTok in the Beauty niche over the last 30 days. These brands are spending on creator content right now.

Why These Brands Matter

Every brand on this list has verified paid partnerships we tracked in real-time. This isn't a generic list of beauty brands. These are companies actively spending on creator content this month.

Spring campaign budgets are in full swing. Skincare brands are ramping up SPF and hydration content, haircare brands are pushing new launches, and fragrance brands are gearing up for warmer weather. If they're spending now, they have budget.

Top Beauty Brands by Category

Skincare

Skincare leads again. SPF and hydration content is everywhere as spring arrives, and several Korean beauty brands are making moves.

Neutrogena

• Content Style: Hydro Boost routines, acne solutions, SPF education across both platforms
• Creator Profile: Results-focused skincare, educational content
• Pitch angle: One of the most active beauty brands right now. They run on both Instagram and TikTok, so pitch platform-specific concepts.

NIVEA

• Content Style: Everyday skincare routines, moisturizer campaigns
• Creator Profile: Relatable, everyday skincare content
• Pitch angle: Consistently active every month. Their campaigns skew toward accessible, mass-market messaging. Show how their products fit into a real routine.

Ole Henriksen

• Content Style: Skincare routines, Sephora partnerships, ingredient-focused content
• Creator Profile: Skincare enthusiasts, ingredient-savvy audiences
• Pitch angle: Emilie Kiser's Ole Henriksen TikTok hit 434K views with nearly 16% engagement. They clearly invest in TikTok creators who can make skincare entertaining.

Aveeno

• Content Style: Gentle skincare, sensitive skin routines
• Creator Profile: Clean beauty, dermatologist-recommended positioning
• Pitch angle: They're running on Instagram this month. Focus on "sensitive skin tested" type content with real results.

Medicube

• Content Style: Korean beauty tech, device-based skincare
• Creator Profile: K-beauty enthusiasts, skincare tech
• Pitch angle: Korean beauty brands are gaining traction. If you already cover K-beauty, Medicube is actively spending.
• Verified partnership email: Unlock on CollabFeed

Rael

• Content Style: Clean skincare, pimple patches, Korean-formulated
• Creator Profile: Gen Z skincare, acne-positive content
• Pitch angle: Emilie Kiser's Rael post hit 259K views and 14.7% engagement on TikTok. They want creators who make skincare relatable, not clinical.

Tiege Hanley

• Content Style: Men's skincare systems, routine simplification
• Creator Profile: Male skincare creators, grooming content
• Pitch angle: Men's skincare is still underserved on social. If you're a male creator doing grooming content, there's little competition.
• Verified partnership email: Unlock on CollabFeed

Pond's

• Content Style: Brightening skincare, Indian market campaigns
• Creator Profile: Indian beauty creators, affordable skincare
• Pitch angle: Running India-specific campaigns with solid reach (210K+ views). If you're in the Indian market, they're spending.

Makeup

Makeup was led by SHEGLAM's relentless output and Charlotte Tilbury's luxury positioning.

SHEGLAM

• Content Style: Multi-product pushes across brow, lip, and face categories via SHEIN
• Creator Profile: Wide range, tutorial-focused, all audience sizes
• Pitch angle: They work with creators at every level. Still the easiest entry point in beauty. Apply through their affiliate program or pitch directly.
• Verified partnership email: Unlock on CollabFeed

Charlotte Tilbury

• Content Style: Luxury makeup, glam looks, pillow talk franchise
• Creator Profile: Polished aesthetic, high-production value
• Pitch angle: They want elevated, aspirational content. Quality matters more than follower count with luxury brands.

Lancôme

• Content Style: Foundation, serum, luxury skincare-meets-makeup
• Creator Profile: Elevated beauty, mature and younger audiences
• Pitch angle: They bridge skincare and makeup, so hybrid content works well.

Lakmé

• Content Style: Lip products, affordable glam, Indian market
• Creator Profile: Indian beauty creators, budget-friendly looks
• Pitch angle: One of their posts hit 582K views. They're very active in the Indian market with strong reach.
• Verified partnership email: Unlock on CollabFeed

M·A·C Cosmetics

• Content Style: Bold, creative looks, inclusive shade ranges
• Creator Profile: Artistic makeup creators
• Pitch angle: Quen Blackwell's M·A·C TikTok hit 176K views with 13% engagement. They want personality-driven content, not just product demos.

NYX Professional Makeup

• Content Style: Drugstore glam, creative looks, GRWM content
• Creator Profile: Experimental makeup lovers, bold looks
• Pitch angle: They've been consistent every month. Focus on creative, trend-driven content at accessible price points.
• Verified partnership email: Unlock on CollabFeed

TIRTIR

• Content Style: Cushion foundation, K-beauty makeup
• Creator Profile: K-beauty fans, foundation content
• Pitch angle: Korean makeup brands are expanding globally. If you do foundation reviews or K-beauty content, pitch now.
• Verified partnership email: Unlock on CollabFeed

MAKE UP FOR EVER

• Content Style: Pro-grade makeup, high-performance products
• Creator Profile: MUA-level content, technique-focused
• Pitch angle: They position as the professional choice. Show technique and artistry, not just swatches.
• Verified partnership email: Unlock on CollabFeed

Benefit Cosmetics

• Content Style: Fun, playful beauty content
• Creator Profile: Upbeat personality, brow and complexion content
• Pitch angle: Their TikTok with Ami Charlize hit 984K views this month. They invest heavily in TikTok.
• Verified partnership email: Unlock on CollabFeed

Haircare

Haircare had a strong month. Neutrogena's hair range, Head & Shoulders, and Shark Beauty all showed up repeatedly.

Head & Shoulders

• Content Style: Anti-dandruff, scalp health, everyday haircare
• Creator Profile: Relatable, everyday hair content
• Pitch angle: They're spending consistently on scalp health messaging. Position yourself around scalp care, not just styling.

Shark Beauty

• Content Style: FlexStyle and SpeedStyle tools, styling tutorials
• Creator Profile: Hair styling creators, "one tool" content
• Pitch angle: Multiple TikToks hitting 200K+ views. They're all-in on TikTok right now. Pitch styling transformation content.

Dove

• Content Style: Hair repair, bond strengthening, inclusive hair content
• Creator Profile: Authentic hair journeys, all textures
• Pitch angle: They keep running campaigns around real hair stories. Authenticity is their brand - match that energy.

Pantene

• Content Style: Bond repair, shine treatments, routine content
• Creator Profile: Glossy hair content, before/after results
• Pitch angle: Active on both TikTok and Instagram. Results-driven content with visible shine and repair works best.
• Verified partnership email: Unlock on CollabFeed

Aussie

• Content Style: Fun, affordable haircare routines
• Creator Profile: Casual, fun hair content
• Pitch angle: Approachable brand that works with a range of creator sizes.
• Verified partnership email: Unlock on CollabFeed

L'Oréal Paris

• Content Style: Professional-grade home haircare, color protection
• Creator Profile: Hair color, routine-focused creators
• Pitch angle: Running on both TikTok and Instagram. They want content that bridges salon quality with at-home routines.

L'Oréal Professionnel

• Content Style: Salon-grade products, professional treatments
• Creator Profile: Hairstylists, salon content creators
• Pitch angle: If you're a hairstylist creating content, this is a natural brand fit. They want professional credibility.

Marc Anthony

• Content Style: Curl care, repair treatments
• Creator Profile: Textured and curly hair creators
• Pitch angle: If you do curly or textured hair content, they're actively hiring.
• Verified partnership email: Unlock on CollabFeed

Moroccanoil

• Content Style: Luxury haircare, oil treatments, salon-quality
• Creator Profile: Premium hair content, glossy aesthetic
• Pitch angle: Premium positioning means they want polished content. Show the luxury angle.
• Verified partnership email: Unlock on CollabFeed

Beauty Tools & Devices

Shark Beauty

• Content Style: FlexStyle, SpeedStyle, styling tool demos
• Creator Profile: Hair transformation content, busy lifestyle
• Pitch angle: Already covered in haircare, but worth noting separately - they're one of the most active beauty tool brands on TikTok right now.

TYMO Fashiontech

• Content Style: Multi-function hair tools, time-saving styling
• Creator Profile: Busy lifestyle, mom content
• Pitch angle: "One tool does everything" messaging. Show time-saving routines.
• Verified partnership email: Unlock on CollabFeed

Ulike

• Content Style: IPL hair removal devices, at-home beauty tech
• Creator Profile: Beauty tech, smooth skin content
• Pitch angle: Active across Instagram and TikTok. At-home beauty devices are trending. Show real results over time.
• Verified partnership email: Unlock on CollabFeed

FHI Heat

• Content Style: Professional heat styling tools
• Creator Profile: Hair styling, salon-quality content
• Pitch angle: Professional tools for home use. If you do styling tutorials, pitch with transformation content.
• Verified partnership email: Unlock on CollabFeed

BaBylissPRO

• Content Style: Professional-grade styling tools
• Creator Profile: Hairstylists and styling enthusiasts
• Pitch angle: Like FHI Heat, they want the pro angle. Show technique, not just the tool.
• Verified partnership email: Unlock on CollabFeed

Fragrance

Fragrance picked up this month with some luxury names.

Dossier

• Content Style: Affordable luxury dupes, scent comparisons
• Creator Profile: Fragrance enthusiasts, "smell expensive for less" content
• Pitch angle: The dupe angle keeps working. Comparison and blind test content performs well.
• Verified partnership email: Unlock on CollabFeed

Versace

• Content Style: Luxury fragrance, aspirational lifestyle
• Creator Profile: Premium, aspirational content
• Pitch angle: Luxury brands have bigger budgets. Show lifestyle, not just a bottle.
• Verified partnership email: Unlock on CollabFeed

Yves Saint Laurent

• Content Style: Luxury fragrance, fashion-forward
• Creator Profile: High-end aesthetic, fashion-meets-fragrance
• Pitch angle: YSL wants content that feels editorial. Match their brand energy.
• Verified partnership email: Unlock on CollabFeed

Carolina Herrera

• Content Style: Signature fragrances, luxury positioning
• Creator Profile: Luxury lifestyle creators
• Pitch angle: Classic luxury brand working with creators. Early movers get better deals.
• Verified partnership email: Unlock on CollabFeed

Henry Rose

• Content Style: Clean fragrance, Michelle Pfeiffer's brand
• Creator Profile: Clean beauty, sustainability-focused
• Pitch angle: Clean fragrance is a growing niche. If you cover clean beauty, this is a natural fit.
• Verified partnership email: Unlock on CollabFeed

Scentopia

• Content Style: Personalized fragrances, unique scent experiences
• Creator Profile: Fragrance discovery, unique finds
• Pitch angle: Smaller brand with a unique angle. Less competition, more likely to respond to pitches.
• Verified partnership email: Unlock on CollabFeed

  Ready to reach out? Generate your first pitch for free, then unlock unlimited pitches on Creator for $8/mo or $24 lifetime. Start free and generate a pitch →

Retail & Multi-Brand

CVS Pharmacy

• Content Style: Drugstore beauty hauls, affordable finds, beauty dupes
• Creator Profile: Budget beauty, haul content
• Pitch angle: They want content that drives in-store traffic. Focus on "CVS beauty finds" and "drugstore dupes" content.

Sephora

• Content Style: Beauty hauls, new launches, prestige picks
• Creator Profile: Beauty enthusiasts, prestige product content
• Pitch angle: Sephora runs across many brands. If you're already covering Sephora-carried brands, pitch a multi-product haul angle.

Lookfantastic

• Content Style: Beauty box, luxury beauty curation
• Creator Profile: Beauty discovery, unboxing content
• Pitch angle: One of their TikToks hit 635K views. They're spending on TikTok reach. Unboxing and haul content works.
• Verified partnership email: Unlock on CollabFeed

Ulta Beauty

• Content Style: In-store beauty, exclusive launches
• Creator Profile: Beauty shopping content, hauls
• Pitch angle: Like CVS and Sephora, they want retail traffic. Reference specific Ulta exclusives in your pitch.
• Verified partnership email: Unlock on CollabFeed

Personal Care & Body

Dr. Squatch

• Content Style: Men's personal care, deodorant, soap
• Creator Profile: Male creators, humor-driven content
• Pitch angle: They consistently invest in male creators with personality. Humor and authenticity over polished production.
• Verified partnership email: Unlock on CollabFeed

Dove

• Content Style: Body wash, real beauty messaging
• Creator Profile: Authentic, inclusive content
• Pitch angle: Already covered in haircare, but their body care line also runs separately. Real skin, real people.

What's Trending Right Now

Based on what we tracked this month:

Skincare still leads everything - more than makeup and haircare combined. SPF and hydration content is picking up fast as spring arrives.

TikTok beauty is getting bigger numbers. Benefit Cosmetics hit 984K views, Ole Henriksen hit 434K, Shark Beauty cracked 200K twice. The biggest reach is happening on TikTok, especially for beauty tools and skincare.

K-beauty brands are expanding. Medicube, TIRTIR, Rael, HARUHARU WONDER, I'M FROM - Korean brands are actively spending on Western creators. If you cover K-beauty, there's less competition and more opportunity.

Indian market stays busy. Lakmé, Pond's, Bajaj Almond Drops, Nihar Naturals, Parachute - all running India-specific campaigns with strong reach. Bajaj Almond Drops hit 795K views.

Men's beauty is growing. Dr. Squatch and Tiege Hanley are actively spending on male creators. If you're a male creator doing skincare or grooming content, this space is wide open.

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts over the last 30 days (February 22 - March 23, 2026). We filtered for the "Beauty" niche and counted only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked during this period. These are brands actively spending on creator content right now.

What's Next

We'll publish the April 2026 Beauty report next month. Spring means more SPF campaigns, festival-season makeup content, and summer haircare launches.

Related posts:

• Top Fashion Brands Hiring UGC Creators: February 2026
• Top Health & Fitness Brands Hiring UGC Creators: March 2026
• How to Pitch Brands as a Creator (Without Getting Ignored)

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.