Top Home & DIY Brands Hiring UGC Creators: February 2026

February was dominated by Presidents' Day sales and spring refresh campaigns. Wayfair ran the biggest push with multiple creators across rugs, lighting, and furniture. Lowe's and The Home Depot kept their DIY creator programs active. And a few interesting smaller brands, BoFronts, Laundrin' Tokyo, Purdy & Figg, showed up doing very intentional creator partnerships.

We tracked verified paid partnerships across Instagram and TikTok in the Home & DIY niche over the last 30 days. These brands are spending on creator content right now.

Why These Brands Matter

Every brand on this list has verified paid partnerships we tracked in real-time. This isn't a generic list of home brands. These are companies actively spending on creator content this month.

Spring is the biggest season for home content. Brands are planning refresh campaigns, outdoor living content, and spring cleaning pushes. If they're spending now, budgets are only growing into March and April.

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Top Home & DIY Brands by Category

Furniture & Home Decor

The biggest category this month. Wayfair led the charge with their Presidents' Day Clearance campaign, but several smaller decor brands are actively hiring too.

Wayfair

• Content Style: Presidents' Day Clearance (up to 70% off), rugs, lighting, furniture reveals
• Creator Profile: Home decor influencers with polished aesthetics, farmhouse and modern styles
• Pitch angle: They ran multiple creator campaigns simultaneously this month. Rug styling, lighting mood boards, and furniture reveals all performed well. If you do home content, pitch around their next seasonal sale.
• Verified email available on CollabFeed

Lulu and Georgia

• Content Style: Elevated hosting, quick entertaining setups
• Creator Profile: Design-forward, aspirational home aesthetic
• Pitch angle: Their current campaign is about effortless hosting. "Hosting in 30 minutes" was the creative angle they used. Show how their pieces make your space dinner-party ready without overthinking it.
• Verified email available on CollabFeed

Joon Loloi

• Content Style: Home styling, "things you should change in your house" content
• Creator Profile: High-engagement lifestyle creators
• Pitch angle: They partnered with a 500K+ creator for a "be cooler than your friends" styling video that hit over 1.2M views. They clearly invest in personality-driven content, not just product shots.

The Pop Maison

• Content Style: Statement furniture pieces, aesthetic home content
• Creator Profile: Home decor creators who focus on aesthetics
• Pitch angle: They're a smaller brand doing targeted creator partnerships. Less competition for collabs, and they clearly value content that shows how their pieces fit into a styled room.

La-Z-Boy

• Content Style: Recliner lifestyle content, relaxing morning routines
• Creator Profile: Family content, dad creators, cozy lifestyle
• Pitch angle: They're leaning into "comfort zone" lifestyle content. If you're a parent creator who does morning routine or family content, this is a natural fit. Not just product shots, show the lifestyle.

Ashley Furniture

• Content Style: Thoughtful home evolution over time, timeless pieces
• Creator Profile: Home renovation, long-term home styling
• Pitch angle: Their current messaging is about "collected, not decorated." Pitch around how you've built your home over time, not a one-time haul.
• Verified email available on CollabFeed

Kitchen Appliances & Cookware

Kitchen brands showed up consistently, with a focus on recipe-meets-product integration.

KitchenAid

• Content Style: Colour of the Year launch (Spearmint), giveaway campaigns
• Creator Profile: Food and home creators, aesthetic kitchens
• Pitch angle: They just launched their 2026 Colour of the Year. Colour launch campaigns have dedicated budgets. Pitch content that showcases the mixer in your kitchen aesthetic, not just baking.

Cuisinart

• Content Style: Portable blender integration with recipe content
• Creator Profile: Food creators, health-focused content
• Pitch angle: Their Blast & Go Blender campaign combined recipe content with product placement. Show the product in action within a recipe, not as a standalone review.
• Verified email available on CollabFeed

Kenwood

• Content Style: Mixer recipes, kitchen tool integration
• Creator Profile: Baking and cooking creators
• Pitch angle: They ran campaigns across markets (Greece, Australia). If you do recipe content in any language, they're open to international creators.
• Verified email available on CollabFeed

Circulon

• Content Style: Cookware sponsorships, fun cooking challenges
• Creator Profile: Cooking creators, food content with personality
• Pitch angle: Their recent TikTok partnership was playful ("16 pans, 16 eggs"). They want entertaining content, not boring product reviews.
• Verified email available on CollabFeed

DIY & Home Improvement

The big-box stores are running consistent creator programs, but the standout this month was smaller specialty brands.

Lowe's

• Content Style: DIY projects (secret doors, room makeovers), fun builds
• Creator Profile: DIY creators, renovation content, family projects
• Pitch angle: Their current campaigns are all about the build process. "I built a secret door" got 31K+ views and strong engagement. They want project storytelling, not just before/after shots. Comment-driven CTAs ("comment SECRET for the supply list") are performing well.
• Verified email available on CollabFeed

The Home Depot

• Content Style: Patio makeovers, cabinet painting, budget renovations
• Creator Profile: Bilingual creators, home improvement at all levels
• Pitch angle: They're running spring patio content now. Fast, free delivery is their current messaging. Pitch around seasonal outdoor projects or budget-friendly refreshes.
• Verified email available on CollabFeed

Rust-Oleum

• Content Style: Color Watch 2026 palette, thrift flips, furniture upcycling
• Creator Profile: Thrifters, DIY upcyclers, colour-forward creators
• Pitch angle: Their Color of the Year (Lagoon Blue) is a strong pitch hook. Thrift flip content where you transform a piece using their paint performs well. "One coat, fast dry" is their messaging.
• Verified email available on CollabFeed

Bosch

• Content Style: Power tool content, humorous creator partnerships
• Creator Profile: DIY creators, home renovation, comedic content
• Pitch angle: They ran a playful TikTok with Guy Fieri references. They're open to personality-driven content, not just demo videos.
• Verified email available on CollabFeed

BoFronts

• Content Style: IKEA kitchen upgrades with custom fronts, 3D kitchen planning
• Creator Profile: Kitchen renovation, budget-luxury home content
• Pitch angle: Their concept is "IKEA bases, custom fronts." If you do kitchen renovation content, this is a unique angle. They're launching a 3D planner in 2026, so early content partnerships are likely available.

Schluter Systems

• Content Style: Bathroom remodel tutorials, waterproofing tips
• Creator Profile: DIY tutorial creators, bathroom renovation specialists
• Pitch angle: Technical but niche. If you do bathroom DIY content, there's very little competition for these partnerships. They sponsor tutorials, not just product placements.
• Verified email available on CollabFeed

Cleaning & Home Care

Cleaning content is a consistent performer on both Instagram and TikTok. Several brands are hiring across different angles.

O-Cedar

• Content Style: Quick clean vs. deep clean content, "no dirty floor zone"
• Creator Profile: Mom creators, cleaning content, home lifestyle
• Pitch angle: Available at Target, Amazon, and Walmart. Show the product in your actual routine, not just a demo. "Quick clean" angles outperform deep cleaning tutorials.

Purdy & Figg

• Content Style: William Morris at Home collab, turning cleaning into self-care
• Creator Profile: Aesthetic home creators, cozy lifestyle
• Pitch angle: Their limited-edition William Morris collection elevates cleaning content. If you do "cozy home" or aesthetic lifestyle content, this is an unusual but perfect fit. They keep selling out, so pitch around restocks.

Bounce Sheets

• Content Style: Winter static hacks, laundry tips with personality
• Creator Profile: Lifestyle creators, laundry and home hacks
• Pitch angle: "Shocking Stories" is their current campaign. They want real, relatable static moments, not polished demos.

Miracle-Gro

• Content Style: Indoor plant care, thrifted planter DIYs
• Creator Profile: Plant parents, thrift-meets-garden content
• Pitch angle: Winter plant care is their current push. If you combine thrifting with plant content, that's a unique angle they're actively investing in.

Bedroom & Sleep

Sleep brands are running Valentine's and "treat yourself" campaigns heading into spring.

Emma Sleep

• Content Style: Couple content, parenting + sleep, Valentine's angle
• Creator Profile: Parent creators, relationship content
• Pitch angle: Their messaging is about sleep as self-care and relationship care. "True love looks like sleep" was their campaign angle. Pitch with a personal story about how better sleep changed your routine.

Sleepmax

• Content Style: Luxury hotel bed feel, latex hybrid mattress
• Creator Profile: Lifestyle creators, bedroom aesthetic
• Pitch angle: "Hotel bed feeling every night" is their positioning. Show the bedroom transformation, not just the mattress.
• Verified email available on CollabFeed

U-blockout

• Content Style: Custom blackout shades, nursery/bedroom design
• Creator Profile: Interior designers, parent creators, bedroom specialists
• Pitch angle: Blackout shades are a "non-negotiable" for parents. If you do nursery design or bedroom content, pitch around the sleep angle for kids or partners.

Home Office & Tech

Remote work keeps driving demand for home office content.

FlexiSpot

• Content Style: Desk setups, gaming chairs, craft room organization
• Creator Profile: Gaming creators, desk setup enthusiasts, crafters
• Pitch angle: They're active across multiple creator niches, from pink gaming setups to craft room chairs. Match your pitch to your niche, they clearly work with diverse creator types.
• Verified email available on CollabFeed

Hearth Display

• Content Style: Family organization, relationship + home management
• Creator Profile: Mom creators, family lifestyle, organization content
• Pitch angle: Valentine's Day was their recent campaign hook, tying the display to relationship management. They want lifestyle integration, not tech reviews.

Niimbot

• Content Style: Home organization labels, school prep, pantry organization
• Creator Profile: Organization creators, parent content, back-to-school
• Pitch angle: Their label printer is positioned for parents and home organizers. "Everything labeled" content performs well. Show practical use cases, not just the device.
• Verified email available on CollabFeed

Home Fragrance & Accessories

A smaller but interesting category with brands doing thoughtful creator partnerships.

Laundrin' Tokyo

• Content Style: Home fragrance diffusers, fabric refreshers, cozy vibes
• Creator Profile: Cozy home creators, lifestyle content
• Pitch angle: Japanese home fragrance brand with an aesthetic edge. Their scent profiles (Classic Fiore with lychee, rose, musk) are detailed and storytelling-friendly. Show how scent transforms your daily routine.

Circa Fragrances

• Content Style: Hand care duos, sink styling, home renovation reveals
• Creator Profile: Home styling, bathroom and kitchen aesthetics
• Pitch angle: Their Hand Care Duo with tray is positioned as functional decor. "At every sink in the house" is the content angle. Show how it fits into your styled space.

Photowall

• Content Style: Wallpaper transformations, blank wall makeovers
• Creator Profile: Home decor, room transformation content
• Pitch angle: "Turning blank walls into main characters" was their recent creator's angle. Before/after content with personality performs better than just installation tutorials.

Tossware

• Content Style: Elevated everyday moments, glassware styling
• Creator Profile: Hosting content, lifestyle, food + home crossover
• Pitch angle: Shatterproof, lightweight, dishwasher safe. "Practical meets beautiful" is their messaging. Perfect for hosting content or "elevated lunch at home" moments.
• Verified email available on CollabFeed

How to Use This List

Option 1: Smart Brand Matching

Not sure which brands are the best fit for you? Our Smart Brand Discovery tool analyzes your content niche and matches you with brands from our database that align with your style. Describe what you create, and we'll show you your top matches with compatibility scores.

Option 2: Generate a Pitch

Pick any brand on CollabFeed and we'll generate a personalized pitch for you. Our pitch generator analyzes the brand's real campaign data and writes a pitch tailored to what they're actually looking for.

No generic templates. Real data, real pitches.

Option 3: Do It Yourself

If you prefer to write your own pitches:

1. Start with niche fit. Don't pitch furniture brands if your content is all about cleaning hacks. Match the category.
2. Study their current campaigns. Look at what content they're running right now on CollabFeed.
3. Reference seasonal timing. "I saw you're running spring refresh content..." shows you understand their calendar.

What's Trending Right Now

Based on what we tracked this month:

Presidents' Day sales drove the biggest campaigns. Wayfair's "up to 70% off" Clearance campaign was the most active, with multiple creators posting simultaneously. If you missed this window, spring sales are next.

Spring refresh content is ramping up. Outdoor patio, garden, and spring cleaning content is picking up across both platforms. The Home Depot is already running patio campaigns, and cleaning brands are positioning for the seasonal shift.

DIY project storytelling outperforms product demos. The highest-performing posts this month were process-driven: building a secret door, transforming a thrifted table, upgrading an IKEA kitchen. "I built this" consistently beats "I bought this."

Smaller brands are easier to land. While Wayfair and Lowe's have established creator programs, brands like BoFronts, Purdy & Figg, Laundrin' Tokyo, and The Pop Maison are doing targeted partnerships with smaller creators. Less competition, often better creative freedom.

Instagram dominated this month's data, with most tracked partnerships on the platform. TikTok showed up more for DIY tutorials and quick transformation content.

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts over the last 30 days (January 18 - February 17, 2026). We filtered for the "Home & DIY" niche and counted only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked during this period. These are brands actively spending on creator content right now.

What's Next

We'll publish the March 2026 Home & DIY report next month. Spring is peak season for home content, so expect outdoor living, garden, and spring cleaning brands to show up in force.

Related posts:

• Top Beauty Brands Hiring UGC Creators: February 2026
• Top Fashion Brands Hiring UGC Creators: January 2026
• Food Brands Hiring UGC Creators: January 2026

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.