Amazon – Paid Partnerships & UGC Ads
Amazon has 60 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (37%), Technology (27%), Lifestyle (15%). They've worked with 55 unique creators, averaging 6.50% engagement.
60
Partnerships
55
Unique Creators
6.5%
Avg Engagement
6
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 24, 2026, 8:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fashion / Clothing | 111.7K | 323 | Jan 23, 2026 | ||||||
Fashion / Watches | 141.6K | Likes hidden | Jan 17, 2026 | ||||||
Fashion / Fashion Sale | 662.5K | 3.2K | Jan 15, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 60 tracked partnerships.
Engagement vs Niche
3% below niche average
Niche avg: 9%
Amazon's Content Niches
Fashion (37%)Technology (27%)Lifestyle (15%)
More Fashion brands
Recent Creator Partnerships
- @piyali_toshniwal·Fashion·Mar 2026
- @rakshinda_shaikh·Fashion·Feb 2026
- @krisjenner·Lifestyle·Feb 2026
- @whatifitcomestruee·Fashion·Feb 2026
- @cjshepjr·Education·Feb 2026
Platform Distribution
Amazon runs creator campaigns on Instagram (51 posts) and TikTok (9 posts).
FAQ
Does Amazon work with influencers?
Yes. CollabFeed has tracked 60 paid partnership posts for Amazon.
What niche creators does Amazon usually hire?
Amazon is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for Amazon's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.