Amazon – Paid Partnerships & UGC Ads
Amazon has 67 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (37%), Technology (24%), Lifestyle (13%). They've worked with 59 unique creators, averaging 6.39% engagement.
67
Partnerships
59
Unique Creators
6.4%
Avg Engagement
9
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 23, 2026, 2:00 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Tote Bags | 19K | 637 | Mar 22, 2026 | ||||||
Entertainment / Toys & Merchandise | 17.6K | 605 | Mar 20, 2026 | ||||||
Fashion / Ethnic Wear | 53.8K | 2.9K | Mar 19, 2026 | ||||||
Fashion / Clothing | 93.2K | 4.3K | Mar 18, 2026 | ||||||
Beauty / Skincare | 461.5K | 34.7K | Mar 15, 2026 | ||||||
| TikTok | Finance / Advertising | 410 | 33 | Mar 10, 2026 | |||||
Fashion / Sun Care | 845.6K | 10.7K | Mar 7, 2026 | ||||||
Fashion / Women’s Clothing | 651K | 7.4K | Mar 2, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 67 tracked partnerships.
Engagement vs Niche
3% below niche average
Niche avg: 10%
Amazon's Content Niches
Fashion (37%)Technology (24%)Lifestyle (13%)
More Fashion brands
Recent Creator Partnerships
- @ashley.robison·Home & DIY·Mar 2026
- @kristensellentin·Entertainment·Mar 2026
- @shivanikaranwal·Fashion·Mar 2026
- @vishal_porwal·Fashion·Mar 2026
- @thefuschiamermaid·Beauty·Mar 2026
Platform Distribution
Amazon runs creator campaigns on Instagram (57 posts) and TikTok (10 posts).
FAQ
Does Amazon work with influencers?
Yes. CollabFeed has tracked 67 paid partnership posts for Amazon.
What niche creators does Amazon usually hire?
Amazon is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for Amazon's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.