Blue Apron – Paid Partnerships & UGC Ads
Blue Apron has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 1 unique creators, averaging 6.02% engagement.
1
Partnerships
1
Unique Creators
6.0%
Avg Engagement
0
Campaigns (30d)
What you could charge Blue Apron
$135 – $248per Reel
Based on the creator sizes Blue Apron typically works with
Not sure what to charge? Try our rate calculator →
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Feb 13, 2026, 8:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Food & Beverage / Meal Kits | 20.4K | 1.2K | Feb 12, 2026 |
Food & Beverage brand hub Food & Beverage creator hub Top brands by engagementBrands with most creators
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 1 tracked partnership.
Engagement vs Niche
2% below niche average
Niche avg: 8%
Blue Apron's Content Niches
Food & Beverage (100%)
More Food & Beverage brands
Recent Creator Partnerships
- @mcastromusic·Food & Beverage·Feb 2026
Platform Distribution
Blue Apron runs creator campaigns on Instagram (1 posts).
FAQ
Does Blue Apron work with influencers?
Yes. CollabFeed has tracked 1 paid partnership post for Blue Apron.
What niche creators does Blue Apron usually hire?
Blue Apron is most often associated with Food & Beverage creators based on tracked campaign distribution.
Which platform is most important for Blue Apron's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.