Blue Apron – Paid Partnerships & UGC Ads

Blue Apron has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 1 unique creators, averaging 6.02% engagement.

1
Partnerships
1
Unique Creators
6.0%
Avg Engagement
0
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Feb 13, 2026, 8:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Meal Kits
20.4K1.2KFeb 12, 2026
Video thumbnail
Food & Beverage brand hub Food & Beverage creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
2% below niche average
Niche avg: 8%

Blue Apron's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Blue Apron runs creator campaigns on Instagram (1 posts).

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FAQ

Does Blue Apron work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Blue Apron.

Does Blue Apron have an ambassador or affiliate program for creators?

Blue Apron actively runs paid creator collaborations. CollabFeed has tracked 1 sponsored post. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Blue Apron's partnership or influencer contact email?

CollabFeed has a verified partnership contact for Blue Apron. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Blue Apron pay creators?

Exact fees are not public and depend on creator size, engagement, and deliverables. Use CollabFeed's free rate calculator alongside Blue Apron's tracked partnerships to benchmark a fair rate.

What niche creators does Blue Apron usually hire?

Blue Apron is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Blue Apron's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated Feb 2026.