Google – Paid Partnerships & UGC Ads

Google has 6 tracked creator partnerships across Instagram and TikTok. Top content niches: Technology (100%). They've worked with 5 unique creators, averaging 8.37% engagement.

6
Partnerships
5
Unique Creators
8.4%
Avg Engagement
4
Campaigns (30d)

Estimated Monthly Creator Spend

$26,156 – $51,468/month

Based on CollabFeed partnership data

Estimated rate for this brand

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 10, 2026, 6:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Technology / Search Engine
23.7K2.2KApr 9, 2026
TikTok
Technology / Search Engine
24.6K2.4KApr 8, 2026
TikTok
Technology / Search Engine
76.7K12.5KApr 7, 2026
TikTok
Technology / Smartphones
37.7K1.7KApr 6, 2026

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 6 tracked partnerships.

Engagement vs Niche
3% above niche average
Niche avg: 6%

Google's Content Niches

Technology (100%)

More Technology brands

Recent Creator Partnerships

Platform Distribution

Google runs creator campaigns on Instagram (1 posts) and TikTok (5 posts).

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FAQ

Does Google work with influencers?

Yes. CollabFeed has tracked 6 paid partnership posts for Google.

What niche creators does Google usually hire?

Google is most often associated with Technology creators based on tracked campaign distribution.

Which platform is most important for Google's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.