H&M – Paid Partnerships & UGC Ads
H&M has 29 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (97%), Beauty (3%). They've worked with 28 unique creators, averaging 7.21% engagement.
29
Partnerships
28
Unique Creators
7.2%
Avg Engagement
5
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 15, 2026, 8:01 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fashion / Jeans | 79.9K | 1.2K | Jan 14, 2026 | ||||||
Fashion / Athleisure | 16.7K | 465 | Jan 7, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 29 tracked partnerships.
Engagement vs Niche
2% below niche average
Niche avg: 9%
H&M's Content Niches
Fashion (97%)Beauty (3%)
More Fashion brands
Recent Creator Partnerships
- @kaaymbl·Beauty·Feb 2026
- @vivid·Fashion·Feb 2026
- @cierrahneal·Fashion·Feb 2026
- @wolfiecindy·Fashion·Feb 2026
- @lizagacko·Fashion·Feb 2026
Platform Distribution
H&M runs creator campaigns on Instagram (7 posts) and TikTok (22 posts).
FAQ
Does H&M work with influencers?
Yes. CollabFeed has tracked 29 paid partnership posts for H&M.
What niche creators does H&M usually hire?
H&M is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for H&M's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.