H&M – Paid Partnerships & UGC Ads
H&M has 33 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (97%), Beauty (3%). They've worked with 32 unique creators, averaging 7.33% engagement.
33
Partnerships
32
Unique Creators
7.3%
Avg Engagement
5
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 17, 2026, 6:02 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Fashion / Denim | 4.6K | 613 | Mar 16, 2026 | |||||
| TikTok | Fashion / Menswear | 17.3K | 1.8K | Mar 11, 2026 | |||||
Fashion / Functional Apparel | 14.4K | 925 | Mar 5, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 33 tracked partnerships.
Engagement vs Niche
3% below niche average
Niche avg: 10%
H&M's Content Niches
Fashion (97%)Beauty (3%)
More Fashion brands
Recent Creator Partnerships
- @555tyee·Fashion·Mar 2026
- @ethancgaskill·Fashion·Mar 2026
- @h_crystal_·Fashion·Mar 2026
- @kaaymbl·Beauty·Feb 2026
- @vivid·Fashion·Feb 2026
Platform Distribution
H&M runs creator campaigns on Instagram (8 posts) and TikTok (25 posts).
FAQ
Does H&M work with influencers?
Yes. CollabFeed has tracked 33 paid partnership posts for H&M.
What niche creators does H&M usually hire?
H&M is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for H&M's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.