HEB – Paid Partnerships & UGC Ads

HEB has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 1 unique creators, averaging 2.29% engagement.

1
Partnerships
1
Unique Creators
2.3%
Avg Engagement
0
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 21, 2026, 8:00 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Convenience Foods
32K1.1KApr 21, 2026
Instagram
Food & Beverage / Fruits
13.1KLikes hiddenMar 23, 2026
Instagram
Food & Beverage / Groceries
23.4K745Jan 27, 2026
Instagram
Food & Beverage / Plant-Based Food
11.4KLikes hiddenJan 2, 2026
Instagram
Food & Beverage / Tamales
21.9K488Nov 21, 2025

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
5% below niche average
Niche avg: 8%

HEB's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

HEB runs creator campaigns on Instagram (1 posts).

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FAQ

Does HEB work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for HEB.

What niche creators does HEB usually hire?

HEB is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for HEB's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.