Heinz – Paid Partnerships & UGC Ads

Heinz has 4 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 4 unique creators, averaging 2.11% engagement.

4
Partnerships
4
Unique Creators
2.1%
Avg Engagement
2
Campaigns (30d)

Estimated Monthly Creator Spend

$4,096 – $7,660/month

Based on CollabFeed partnership data

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 9, 2026, 2:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Condiments
35.2K765May 8, 2026
TikTok
Food & Beverage / Condiments
25.7K746Apr 21, 2026
Instagram
Food & Beverage / Condiments
287.4K4.5KApr 5, 2026
Instagram
Food & Beverage / Mayonnaise
150.3K2.3KDec 22, 2025

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 4 tracked partnerships.

Engagement vs Niche
6% below niche average
Niche avg: 8%

Heinz's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Heinz runs creator campaigns on Instagram (3 posts) and TikTok (1 posts).

FAQ

Does Heinz work with influencers?

Yes. CollabFeed has tracked 4 paid partnership posts for Heinz.

What niche creators does Heinz usually hire?

Heinz is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Heinz's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.