IPSY – Paid Partnerships & UGC Ads
IPSY has 5 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 5 unique creators, averaging 12.14% engagement.
5
Partnerships
5
Unique Creators
12.1%
Avg Engagement
1
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 22, 2026, 6:02 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Beauty / Beauty Box | 2.9K | 278 | Jan 22, 2026 | |||||
| TikTok | Beauty / Beauty Subscription | 52.8K | 4K | Jan 16, 2026 | |||||
| TikTok | Beauty / Beauty Subscription | 16.2K | 2.6K | Jan 16, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 5 tracked partnerships.
Engagement vs Niche
2% above niche average
Niche avg: 11%
IPSY's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @aandijackson·Beauty·Feb 2026
- @brookelmason·Beauty·Jan 2026
- @harperrmurrayy·Beauty·Jan 2026
- @linsmakeuplooks·Beauty·Jan 2026
- @maycineeley·Beauty·Dec 2025
Platform Distribution
IPSY runs creator campaigns on TikTok (5 posts).
FAQ
Does IPSY work with influencers?
Yes. CollabFeed has tracked 5 paid partnership posts for IPSY.
What niche creators does IPSY usually hire?
IPSY is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for IPSY's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.