Lays – Paid Partnerships & UGC Ads

Lays has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 1 unique creators, averaging 2.25% engagement.

2
Partnerships
1
Unique Creators
2.2%
Avg Engagement
2
Campaigns (30d)
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 16, 2026, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Food & Beverage / Snacks
6.5K282Apr 15, 2026
Video thumbnail
TikTok
Food & Beverage / Snacks
5.2K140Apr 14, 2026
Video thumbnail
TikTok
Food & Beverage / Snacks
9.2K137Apr 14, 2026
Video thumbnail
TikTok
Food & Beverage / Snacks
23.5K510Apr 6, 2026
Video thumbnail
TikTok
Food & Beverage / Snacks
4.5K113Jan 24, 2026
Video thumbnail
Instagram
Food & Beverage / Snacks
35.4KLikes hiddenJan 3, 2026
Video thumbnail
Food & Beverage brand hub Food & Beverage creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
5% below niche average
Niche avg: 8%

Lays's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Lays runs creator campaigns on TikTok (2 posts).

FAQ

Does Lays work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Lays.

What niche creators does Lays usually hire?

Lays is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Lays's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.