LEGO – Paid Partnerships & UGC Ads
LEGO has 9 tracked creator partnerships across Instagram and TikTok. Top content niches: Entertainment (89%), Gaming (11%). They've worked with 8 unique creators, averaging 8.11% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Entertainment / Art | 13.4K | 511 | Apr 3, 2026 | ||||||
Entertainment / Toys | 8.5K | 396 | Apr 2, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 9 tracked partnerships.
LEGO's Content Niches
More Entertainment brands
Recent Creator Partnerships
- @louiseebelpandora·Entertainment·Apr 2026
- @kristensellentin·Entertainment·Apr 2026
- @alanagracewu·Entertainment·Mar 2026
- @laframbuesaa·Entertainment·Feb 2026
- @ijustine·Gaming·Jan 2026
Platform Distribution
LEGO runs creator campaigns on Instagram (7 posts) and TikTok (2 posts).
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FAQ
Does LEGO work with influencers?
Yes. CollabFeed has tracked 9 paid partnership posts for LEGO.
What niche creators does LEGO usually hire?
LEGO is most often associated with Entertainment creators based on tracked campaign distribution.
Which platform is most important for LEGO's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.