Lidl – Paid Partnerships & UGC Ads

Lidl has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (50%), Food & Beverage (50%). They've worked with 2 unique creators, averaging 2.71% engagement.

2
Partnerships
2
Unique Creators
2.7%
Avg Engagement
0
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 17, 2026, 2:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Kitchenware
121.1K2.1KApr 17, 2026
Video thumbnail
Instagram
Home & DIY / Gardening
27.4K972Mar 18, 2026
Video thumbnail
Home & DIY brand hub Home & DIY creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
7% below niche average
Niche avg: 10%

Lidl's Content Niches

Home & DIY (50%)Food & Beverage (50%)

More Home & DIY brands

Recent Creator Partnerships

Platform Distribution

Lidl runs creator campaigns on Instagram (2 posts).

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FAQ

Does Lidl work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Lidl.

What niche creators does Lidl usually hire?

Lidl is most often associated with Home & DIY creators based on tracked campaign distribution.

Which platform is most important for Lidl's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.