Influencers who have worked with Maybelline
Maybelline has run tracked paid partnerships with 36 creators, most of them in the 50k to 250k follower range, with a median size of 138K.
Every creator below appeared in a disclosed paid partnership for Maybelline on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes Maybelline works with
Where the partnerships run
2 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @radhikajainn Radhika Jain | youtube | 8K | 0.3% | 1 | Sep 2026 |
 @shwetavijaynair Shweta | 138K | 1.4% | 1 | Sep 2026 | |
 @lyannakea Lyanna Kea | youtube | 5.1M | 6.3% | 1 | Sep 2026 |
 @makeupbyevelin8373 Makeup by Evelin | youtube | 1K | 0.4% | 1 | Sep 2026 |
 @clarymaciel_ Clara Maciel | 28K | 3.3% | 1 | Sep 2026 | |
 @shivangi.msharma Shivangi Sharma | 138K | 2.3% | 1 | Sep 2026 | |
 @akankshasoni Akanksha Soni | youtube | 2M | 6.9% | 1 | Sep 2026 |
 @carolinaortiz Carolina Ortiz | 890K | 2.2% | 2 | Sep 2026 | |
 @teenasmathew Teena S Mathew | youtube | 247K | 3.3% | 1 | Aug 2026 |
 @lizzylozzo Lizzylozzo | 25K | 2.8% | 1 | Aug 2026 | |
 @itsrosieandharry Rosie and Harry | tiktok | 5.8M | 12.8% | 1 | Jul 2026 |
 @shitalglow Shital Baranwal 🦋 | youtube | 4K | 1.6% | 1 | Jul 2026 |
 @meddeadhead Aastha Chauhan | youtube | 12K | 0.9% | 1 | Jul 2026 |
 @sarahjanebetts Sarah Betts | youtube | 3.6M | 4.7% | 1 | Jul 2026 |
 @mridul_sharmaa Mridul Sharma | youtube | 1.1M | 3.1% | 1 | Jun 2026 |
 @himadri19 Himadri | 229K | 0.1% | 1 | Jun 2026 | |
 @chance2glance Ritu Chauhan Makwana ੴ | 49K | 1.0% | 1 | Jun 2026 | |
 @maratkinson_ martina 🪽 | 5K | 5.2% | 1 | Jun 2026 | |
 @meliscifcili Melis Cifcili-Paredes | 237K | – | 1 | May 2026 | |
 @the.rebel.kid Apoorva | 4.5M | 4.5% | 1 | May 2026 | |
 @gayu_inkb Gayu | 15 | 2.0% | 1 | May 2026 | |
 @liliana.buzduga Liliana Buzduga | 13K | 50.5% | 1 | May 2026 | |
 @ritu.singh27 Ritu Singh 🌻| Beauty Creator | 227K | 5.4% | 2 | Apr 2026 | |
 @kathcarlinmakeup Kath Carlin | 102K | 2.3% | 1 | Mar 2026 | |
 @lovefromlerato lerato nkabinde † | 98K | 7.5% | 1 | Feb 2026 | |
 @ashwiniisharmaa Ashwini Sharma 💄 | Lip, beauty & fashion Expert 💋 | 69K | 2.2% | 1 | Feb 2026 | |
 @tanvi_malhara Tanvi Malhara🧜♀️ | 596K | 4.3% | 1 | Feb 2026 | |
 @paramitarana Paramita Rana | 209K | 1.9% | 1 | Feb 2026 | |
 @katclark Kat Clark | tiktok | 8.4M | 10.4% | 1 | Jan 2026 |
 @askellenbeauty Ellen Malone | 122K | 4.0% | 1 | Dec 2025 | |
 @desireelowryreal Desiree Lowry | 214K | 5.0% | 1 | Nov 2025 | |
 @jany.mua JANY MUA💋 | 26K | 3.5% | 1 | Nov 2025 | |
 @ninisvanitybox Anjani Bhoj | 383K | – | 1 | Nov 2025 | |
 @sarashan_ Sarahana Shanker | 78K | 2.1% | 1 | Nov 2025 | |
 @reviewer_ann_influ ANA | UGC CREATOR | 8K | – | 1 | Nov 2025 | |
 @manuela_balan92 Manuela | 3K | – | 1 | Nov 2025 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has Maybelline worked with?
CollabFeed has tracked disclosed paid partnerships between Maybelline and 36 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Maybelline placement.
What size creators does Maybelline use for sponsored content?
The largest group of Maybelline's creators sits in the 50k to 250k follower range, and the median creator has about 138K followers. That is the size band to benchmark against if you compete with Maybelline.
How do I find creators like the ones Maybelline works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what Maybelline paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.