Nutella – Paid Partnerships & UGC Ads

Nutella has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 1 unique creators, averaging 7.42% engagement.

1
Partnerships
1
Unique Creators
7.4%
Avg Engagement
0
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Feb 5, 2026, 8:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Spreads
37K2.7KFeb 5, 2026

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
On par with niche average
Niche avg: 8%

Nutella's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Nutella runs creator campaigns on Instagram (1 posts).

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FAQ

Does Nutella work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Nutella.

What niche creators does Nutella usually hire?

Nutella is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Nutella's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.