Nutella – Paid Partnerships & UGC Ads

Nutella has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 2 unique creators, averaging 4.18% engagement.

2
Partnerships
2
Unique Creators
4.2%
Avg Engagement
1
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 31, 2026, 8:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Breakfast Foods
238K2.1KMay 31, 2026
Video thumbnail
Instagram
Food & Beverage / Spreads
37K2.7KFeb 5, 2026
Video thumbnail
Food & Beverage brand hub Food & Beverage creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
4% below niche average
Niche avg: 8%

Nutella's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Nutella runs creator campaigns on Instagram (2 posts).

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FAQ

Does Nutella work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Nutella.

Does Nutella have an ambassador or affiliate program for creators?

Nutella actively runs paid creator collaborations. CollabFeed has tracked 2 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Nutella's partnership or influencer contact email?

CollabFeed has a verified partnership contact for Nutella. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Nutella pay creators?

Exact fees are not public and depend on creator size, engagement, and deliverables. Use CollabFeed's free rate calculator alongside Nutella's tracked partnerships to benchmark a fair rate.

What niche creators does Nutella usually hire?

Nutella is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Nutella's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated May 2026.