Oatly – Paid Partnerships & UGC Ads

Oatly has 2 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Food & Beverage (100%). They've worked with 2 unique creators, averaging 4.89% engagement.

2
Partnerships
2
Unique Creators
4.9%
Avg Engagement
0
Campaigns (30d)

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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)

Updated May 11, 2026, 2:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Plant Milk
83.4K2.9KMay 11, 2026
Video thumbnail
Instagram
Food & Beverage / Oat Drinks
9.8K559Apr 13, 2026
Video thumbnail
Food & Beverage brand hub Food & Beverage creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
3% below niche average
Niche avg: 8%

Oatly's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Oatly runs creator campaigns on Instagram (2 posts).

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FAQ

Does Oatly work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Oatly.

Does Oatly have an ambassador or affiliate program for creators?

Oatly actively runs paid creator collaborations. CollabFeed has tracked 2 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Oatly's partnership or influencer contact email?

CollabFeed has a verified partnership contact for Oatly. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Oatly pay creators?

Exact fees are not public and depend on creator size, engagement, and deliverables. Use CollabFeed's free rate calculator alongside Oatly's tracked partnerships to benchmark a fair rate.

What niche creators does Oatly usually hire?

Oatly is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Oatly's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated May 2026.