Olay – Paid Partnerships & UGC Ads

Olay has 23 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 17 unique creators, averaging 5.54% engagement.

23
Partnerships
17
Unique Creators
5.5%
Avg Engagement
10
Campaigns (30d)

Estimated Monthly Creator Spend

$15,260 – $28,260/month

Based on CollabFeed partnership data

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 9, 2026, 8:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Beauty / Skincare
9.9K712May 9, 2026
Video thumbnail
Instagram
Beauty / Skincare
1.4K560May 8, 2026
Video thumbnail
TikTok
Beauty / Skincare
67.6K6.3KMay 2, 2026
Video thumbnail
Beauty brand hub Beauty creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 23 tracked partnerships.

Engagement vs Niche
5% below niche average
Niche avg: 11%

Olay's Content Niches

Beauty (100%)

More Beauty brands

Recent Creator Partnerships

Platform Distribution

Olay runs creator campaigns on Instagram (20 posts) and TikTok (3 posts).

FAQ

Does Olay work with influencers?

Yes. CollabFeed has tracked 23 paid partnership posts for Olay.

What niche creators does Olay usually hire?

Olay is most often associated with Beauty creators based on tracked campaign distribution.

Which platform is most important for Olay's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.