Old Spice – Paid Partnerships & UGC Ads
Old Spice has 6 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 5 unique creators, averaging 2.75% engagement.
6
Partnerships
5
Unique Creators
2.7%
Avg Engagement
1
Campaigns (30d)
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 6 tracked partnerships.
Engagement vs Niche
8% below niche average
Niche avg: 11%
Old Spice's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @ben_reid_·Beauty·Feb 2026
- @michael_thomas_white·Beauty·Jan 2026
- @nickolas71100·Beauty·Nov 2025
- @nickolas71100·Beauty·Nov 2025
- @shahid090·Beauty·Nov 2025
Platform Distribution
Old Spice runs creator campaigns on Instagram (5 posts) and TikTok (1 posts).
FAQ
Does Old Spice work with influencers?
Yes. CollabFeed has tracked 6 paid partnership posts for Old Spice.
What niche creators does Old Spice usually hire?
Old Spice is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Old Spice's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Nov 17, 2025, 8:11 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Fragrance | — | 0 | Nov 17, 2025 | ||||||
Beauty / Men's Grooming | — | 0 | Nov 17, 2025 | ||||||
Beauty / Personal Care | — | 0 | Nov 17, 2025 |
