Old Spice – Paid Partnerships & UGC Ads
Old Spice has 9 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 7 unique creators, averaging 3.86% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Men’s Grooming | 55.7K | 1.5K | Apr 18, 2026 | ||||||
Beauty / Men's Grooming | 20.9K | 628 | Apr 17, 2026 | ||||||
| TikTok | Beauty / Men's Grooming | 20.2K | 946 | Apr 11, 2026 | |||||
| TikTok | Beauty / Fragrance | 53.5K | 2.4K | Apr 9, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 9 tracked partnerships.
Old Spice's Content Niches
More Beauty brands
Recent Creator Partnerships
- @ben_reid_·Beauty·Apr 2026
- @itsjorgeantonio·Beauty·Apr 2026
- @adamw·Beauty·Apr 2026
- @sbmowing·Beauty·Apr 2026
- @ben_reid_·Beauty·Feb 2026
Platform Distribution
Old Spice runs creator campaigns on Instagram (7 posts) and TikTok (2 posts).
FAQ
Does Old Spice work with influencers?
Yes. CollabFeed has tracked 9 paid partnership posts for Old Spice.
What niche creators does Old Spice usually hire?
Old Spice is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Old Spice's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.