Planet Fitness – Paid Partnerships & UGC Ads

Planet Fitness has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Fitness (100%). They've worked with 2 unique creators, averaging 1.40% engagement.

2
Partnerships
2
Unique Creators
1.4%
Avg Engagement
0
Campaigns (30d)

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Feb 20, 2026, 6:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Fitness / Gym
2.9M1.4KJan 10, 2026
Instagram
Fitness / Gym
33.2K844Dec 8, 2025

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
6% below niche average
Niche avg: 7%

Planet Fitness's Content Niches

Fitness (100%)

More Fitness brands

Recent Creator Partnerships

Platform Distribution

Planet Fitness runs creator campaigns on Instagram (1 posts) and TikTok (1 posts).

FAQ

Does Planet Fitness work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Planet Fitness.

What niche creators does Planet Fitness usually hire?

Planet Fitness is most often associated with Fitness creators based on tracked campaign distribution.

Which platform is most important for Planet Fitness's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.