Southwest Airlines – Paid Partnerships & UGC Ads
Southwest Airlines has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Travel (100%). They've worked with 3 unique creators, averaging 3.53% engagement.
3
Partnerships
3
Unique Creators
3.5%
Avg Engagement
2
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 16, 2026, 11:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Travel / Airline | 65.6K | 631 | Mar 16, 2026 | ||||||
Travel / Airline | 30.7K | 547 | Feb 26, 2026 | ||||||
| TikTok | Travel / Airlines | 5.2K | 327 | Dec 22, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 3 tracked partnerships.
Engagement vs Niche
4% below niche average
Niche avg: 8%
Southwest Airlines's Content Niches
Travel (100%)
More Travel brands
Recent Creator Partnerships
- @zacharyburrabel·Travel·Mar 2026
- @michel.c.janse·Travel·Feb 2026
- @msnewslady·Travel·Dec 2025
Platform Distribution
Southwest Airlines runs creator campaigns on Instagram (2 posts) and TikTok (1 posts).
FAQ
Does Southwest Airlines work with influencers?
Yes. CollabFeed has tracked 3 paid partnership posts for Southwest Airlines.
What niche creators does Southwest Airlines usually hire?
Southwest Airlines is most often associated with Travel creators based on tracked campaign distribution.
Which platform is most important for Southwest Airlines's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.