Utz – Paid Partnerships & UGC Ads

Utz has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 1 unique creators, averaging 9.14% engagement.

1
Partnerships
1
Unique Creators
9.1%
Avg Engagement
1
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 23, 2026, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Food & Beverage / Snacks
40527May 22, 2026
Video thumbnail
Food & Beverage brand hub Food & Beverage creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
On par with niche average
Niche avg: 8%

Utz's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Utz runs creator campaigns on TikTok (1 posts).

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FAQ

Does Utz work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Utz.

What niche creators does Utz usually hire?

Utz is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Utz's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.