Utz – Paid Partnerships & UGC Ads
Utz has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 1 unique creators, averaging 0.59% engagement.
1
Partnerships
1
Unique Creators
0.6%
Avg Engagement
0
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Dec 13, 2025, 6:02 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Food & Beverage / Snacks | 61.8K | 320 | Dec 4, 2025 |
Food & Beverage brand hub Food & Beverage creator hub Top brands by engagementBrands with most creators
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 1 tracked partnership.
Engagement vs Niche
7% below niche average
Niche avg: 8%
Utz's Content Niches
Food & Beverage (100%)
More Food & Beverage brands
Recent Creator Partnerships
- @themagnoliamercantile·Food & Beverage·Dec 2025
Platform Distribution
Utz runs creator campaigns on TikTok (1 posts).
FAQ
Does Utz work with influencers?
Yes. CollabFeed has tracked 1 paid partnership post for Utz.
What niche creators does Utz usually hire?
Utz is most often associated with Food & Beverage creators based on tracked campaign distribution.
Which platform is most important for Utz's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.