Walmart – Paid Partnerships & UGC Ads

Walmart has 25 tracked creator partnerships across Instagram and TikTok. Top content niches: Lifestyle (60%), Fashion (20%), Home & DIY (8%). They've worked with 18 unique creators, averaging 11.61% engagement.

25
Partnerships
18
Unique Creators
11.6%
Avg Engagement
1
Campaigns (30d)

Estimated rate for this brand

Sign up free to see rates ->

Contact Walmart

Skip the social media noise. Land in their partnership inbox.

••••••••@walmart.com

Partnership inbox found

Brand social profiles
Pitch this brand

Personalized pitch based on their real campaign data.

Sign up free to generate your first pitch.

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 7, 2026, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Lifestyle / Bath & Beauty
652Apr 7, 2026
Video thumbnail
Lifestyle brand hub Lifestyle creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 25 tracked partnerships.

Engagement vs Niche
1% below niche average
Niche avg: 13%

Walmart's Content Niches

Lifestyle (60%)Fashion (20%)Home & DIY (8%)

More Lifestyle brands

Recent Creator Partnerships

Platform Distribution

Walmart runs creator campaigns on Instagram (23 posts) and TikTok (2 posts).

Get more from this brand report

Upgrade to Creator to unlock everything for Walmart:

  • ✓ Verified partnership email
  • ✓ Personalized pitch template
  • ✓ Smart brand matching
Creator plan · $8/mo or $24 lifetime

FAQ

Does Walmart work with influencers?

Yes. CollabFeed has tracked 25 paid partnership posts for Walmart.

What niche creators does Walmart usually hire?

Walmart is most often associated with Lifestyle creators based on tracked campaign distribution.

Which platform is most important for Walmart's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.