Wayfair – Paid Partnerships & UGC Ads
Wayfair has 29 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 19 unique creators, averaging 39.46% engagement.
29
Partnerships
19
Unique Creators
39.5%
Avg Engagement
9
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 28, 2026, 2:00 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Furniture | 204 | 442 | Jan 28, 2026 | ||||||
Home & DIY / Furniture | 22.3K | 672 | Jan 12, 2026 | ||||||
Home & DIY / Home Decor | 23.9K | 758 | Jan 7, 2026 | ||||||
Home & DIY / Furniture | 11.2K | 1.2K | Jan 3, 2026 | ||||||
Home & DIY / Organization | 16.8K | 447 | Jan 2, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 29 tracked partnerships.
Engagement vs Niche
30% above niche average
Niche avg: 10%
Wayfair's Content Niches
Home & DIY (100%)
More Home & DIY brands
Recent Creator Partnerships
- @farmhouse40_·Home & DIY·Feb 2026
- @farmhouse40_·Home & DIY·Feb 2026
- @farmtotablecreations·Home & DIY·Feb 2026
- @farmtotablecreations·Home & DIY·Feb 2026
- @valeriedesigned·Home & DIY·Feb 2026
Platform Distribution
Wayfair runs creator campaigns on Instagram (28 posts) and TikTok (1 posts).
FAQ
Does Wayfair work with influencers?
Yes. CollabFeed has tracked 29 paid partnership posts for Wayfair.
What niche creators does Wayfair usually hire?
Wayfair is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Wayfair's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.