Wayfair – Paid Partnerships & UGC Ads
Wayfair has 40 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 20 unique creators, averaging 72.49% engagement.
40
Partnerships
20
Unique Creators
72.5%
Avg Engagement
15
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 23, 2026, 11:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Outdoor Furniture | 18K | Likes hidden | Mar 23, 2026 | ||||||
Home & DIY / Home Decor | 23K | 551 | Mar 23, 2026 | ||||||
Home & DIY / Outdoor Furniture | 18K | 590 | Mar 20, 2026 | ||||||
Home & DIY / Furniture | 173 | 540 | Mar 20, 2026 | ||||||
Home & DIY / Outdoor Furniture | 13K | 421 | Mar 20, 2026 | ||||||
Home & DIY / Home Decor | 26K | 835 | Mar 19, 2026 | ||||||
Home & DIY / Furniture | 344 | 468 | Mar 17, 2026 | ||||||
Home & DIY / Furniture | 234 | 437 | Mar 13, 2026 | ||||||
Home & DIY / Furniture | 223 | 536 | Mar 9, 2026 | ||||||
Home & DIY / Furniture | 182 | 535 | Mar 7, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 40 tracked partnerships.
Engagement vs Niche
63% above niche average
Niche avg: 9%
Wayfair's Content Niches
Home & DIY (100%)
More Home & DIY brands
Recent Creator Partnerships
- @chalkwhitearrow·Home & DIY·Mar 2026
- @farmtotablecreations·Home & DIY·Mar 2026
- @karlibree·Home & DIY·Mar 2026
- @farmhouse40_·Home & DIY·Mar 2026
- @valeriedesigned·Home & DIY·Mar 2026
Platform Distribution
Wayfair runs creator campaigns on Instagram (39 posts) and TikTok (1 posts).
FAQ
Does Wayfair work with influencers?
Yes. CollabFeed has tracked 40 paid partnership posts for Wayfair.
What niche creators does Wayfair usually hire?
Wayfair is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Wayfair's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.