Werther’s Original – Paid Partnerships & UGC Ads

Werther’s Original has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 1 unique creators, averaging 4.83% engagement.

2
Partnerships
1
Unique Creators
4.8%
Avg Engagement
2
Campaigns (30d)
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 18, 2026, 6:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Food & Beverage / Candy
6.5K403Apr 17, 2026
Instagram
Food & Beverage / Candy
117.7K3.3KApr 17, 2026

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
3% below niche average
Niche avg: 8%

Werther’s Original's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Werther’s Original runs creator campaigns on Instagram (1 posts) and TikTok (1 posts).

FAQ

Does Werther’s Original work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Werther’s Original.

What niche creators does Werther’s Original usually hire?

Werther’s Original is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Werther’s Original's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.